Restoration companies rely on leads to drive their business. A quick and efficient way to generate more of them, is through pay per click advertising from Plumbing Webmasters. If you’ve ever performed a search on Google, you’ve seen a PPC advertisement up-close, whether you realized it at the time, or not. PPC ads appear on the very top of results pages, above traditional organic results. Advantages to PPC advertising include:
- Analytics / Measurement: Track campaign performance in real-time
- Budget Control: Cap your budget so you never overspend
- Fast Results: As opposed to SEO, PPC works quickly
- Geo-Targeting: Focus ads to specific locations, perhaps those affected by flooding
Search engine optimization is the best long-term internet marketing technique for water restoration companies. With that said, SEO takes time to implement, as does Google’s process to crawl and index a website. PPC is a great way to supplement traffic in the meantime, and produce water damage leads for your restoration company. To learn more about pay per click advertising, or to get started with our services today, call us at 877.388.9884.
How Does PPC Work For Restoration Companies?
Most pay per click campaigns use Google AdWords as their platform. AdWords allows accounts to target specific keywords to bid on, and subsequently appear on the top of results for those search queries. For restoration companies, the goal is to target industry and local keywords that have a high probability of conversion. Since you are paying on a per click basis, you want to prevent wasting dollars on clicks that have no chance of becoming customers. With that in mind, target keywords should be:
- Appropriate: Appeal to users looking for actual restoration services, rather than “How To” articles
- Opportunistic: Presents low enough competition to where bidding for the keyword is realistic
- Relevant: Relate to the restoration industry
There’s a concept in keyword research known as buyer intent. Essentially, phrases that include intentions to buy are more valuable than ones that don’t. For example, “water damage repair near me” would be a keyword containing buyer intent, because one can presume from the wording of the query, that the user is ready to spend on restoration services. In contrast “how to prevent water damage” does not contain buyer intent, as the wording presumes the user is looking only for helpful information.
Water Restoration Landing Page Optimization
For a pay per click ad to be successful, it must have a well-designed corresponding landing page. A landing page is the destination users reach after clicking on a paid advertisement. These pages help continue the transaction process, and improve conversion rate optimization. The goal is to grab the user’s attention, and encourage them to complete a call to action, such as clicking a phone number link, which would connect them to your phone line (if using a mobile device).
Failure to optimize a landing page renders a paid advertisement effectively useless. Generating clicks on your ad, but then losing the prospective customer from a poor landing page experience, defeats the entire purpose of pay per click advertising. By partnering with Plumbing Webmasters, you can rest assured that your PPC campaign will be properly managed, from ad text, to landing page. Call 877.388.9884 for water restoration pay per click advertising.