When a plumbing company can double its calls during the slow season, it has made progress with its marketing campaign.
That was especially true for Newman’s Plumbing, which joined Plumbing Webmasters in November 2024 after having had bad experiences with other marketing providers.
In one case, their campaign picked up garage door repair leads in random states while hearing radio silence from homeowners seeking a plumbing provider in their service area.
A Firsthand Client Experience
Case studies are informative for evaluating a marketing agency’s ability to produce consistent results.
However, it’s always more reassuring to hear directly from the plumbing company that experienced these results firsthand.
The following client testimonial video demonstrates the power of Pluming Webmasters with DataPins:
Campaign Results
Website Traffic
After Plumbing Webmasters designed a new site for Newman’s Plumbing with complete DataPins integration, the website traffic began to surge.
Their website already experienced a 267.3% traffic increase in 2025, thanks to the design’s SEO-friendly codebase and consistent use of DataPins.
Google Business Profile Visibility
Because plumbers serve local customers, Google Business Profile visibility is essential to a successful marketing campaign.
After joining Plumbing Webmasters, Newman’s Plumbing Service & Repair experienced a 47.4% increase in searches that showed their profile.
Google Maps Rankings
Most plumbers are vying for the #1 position within Google Maps and the Google Map 3-Pack.
Newman’s Plumbing Service & Repair achieved this thanks to DataPins and E-E-A-T-friendly content.
As you can see, Newman’s secured the top position despite having fewer reviews than their competitor in the #2 spot.
Google AI Mode Rankings
Google’s launch of AI Mode has changed the organic marketing landscape for plumbing companies.
Plumbing Webmasters has implemented AI Search Optimization into its monthly services, allowing clients like Newman’s Plumbing Service & Repair to appear in AI Mode answers.
ChatGPT Rankings
ChatGPT has emerged as the top alternative to Google, with 400 million users using the platform daily.
The Plumbing Webmasters team has worked tirelessly to implement ChatGPT optimization into our services, and clients like Newman’s Plumbing are seeing the results.
Future Outlook for Newman’s Plumbing
In less than a year, Newman’s Plumbing has increased website traffic by over 250%, secured the top Google Maps position, and appeared in AI search platforms.
The company has done its part by using DataPins to generate more than 250 pins, each of which contributes to their visibility across multiple digital platforms.
With continued use of DataPins, Newman’s Plumbing can expect to continue to increase its website traffic and expand its visibility on Google and AI Search.
