What’s the mark of a successful plumbing company? Determination, adaptivity, and earnestness. All these qualities make for a fantastic business, no matter what industry you operate in. When it comes to spreading your brand in search engine marketing, these characteristics will help you keep at it while those sweet, sweet leads start to trickle in.
Today, Nolen and Jason talk about what separates the top ranking plumbing companies apart from the rest. If your company doesn’t quite earn the rankings you’d like, be sure to listen in.
Key Lessons for Plumbing Professionals
- Your top competitors work hard to earn their rankings in search engine marketing (SEM)!
- Online success takes time and money, but anyone can win.
- There’s no secret weapon to succeeding on Google Search.
Plumbing Search Winners
You know them well by this point: the top performers in your local market. Every time you run a Google search to see where your brand lands, these plumbing companies sit comfortably in the top positions on the front page. What do they do different? How did they get so lucky?
Search engine marketing champs don’t win by luck! They win because of determination.
So many plumbers break into the industry just to give up early in their online marketing efforts. Those top companies in your market however, kept at it and are reaping the rewards as a result. So what sort of qualities can they inspire to help you rank up?
Quick Tip #1: Keep at It!
Trial and error courses through every discipline of marketing, and business management in general. For plumbing professionals just getting into local search, earning high quality rank positions may feel like a daunting task. Keep at it!
While your brand needs some time to start ranking for those primary keywords and phrases, you can use secondary keywords to supplement your leads. Keep producing that content that’s enriched with multiple keyword combinations. Some of our clients at Plumbing Webmasters are listed for over a thousand different words and phrases. If you stay determined and continue to release quality material, your overall brand ranking is sure to rise.
Quick Tip #2: Adapt as Needed
Finding success in online search engine marketing is something almost anyone can accomplish, with the right strategy. Staying at the top however, requires a continued commitment to studying and adapting that strategy. As Google releases, new algorithmic changes and/or new search-related products, learn to experiment with the changes.
Moz, Search Engine Land, and Search Engine Journal are three great sources for hot industry news and strategies. Try taking a few hours each month to see what’s new in search engine marketing. You may find fresh opportunities to improve your rankings in local search, such as the rise of featured listings in SERPs (see our guide on Ranking #1 in Google).
Quick Tip #3: Get Invested
Marketing is simply a part of doing business these days. Traditional methods of spreading brand awareness – we’re looking at you, door knocking – simply don’t provide the same results they did a decade ago. That’s why search engine marketing is more essential than ever before for driving people towards your business and creating leads. Successful marketing requires investment: time, effort, and money.
Learn where to invest your resources for maximum impact. While lead gen companies and PPC campaigns provide a more immediate return, dedicating resources to quality website design and plumbing SEO can generate a long-term supply of cheap, but high-quality leads. Figure out what works best for your business!
Finding a Quality SEO Partner
Most top ranking businesses don’t even try to handle their own online marketing, unless they’ve already grown into a huge enterprise. Small businesses have fewer options in the way of SEO management. Even a permanent employee can have a hard time keeping up with the demands of design updates, content production, advertising management, etc. That’s why most plumbing professionals eventually team up with a search engine marketing company to handle the load for them. Before we finish our discussion for the day, here’s a few tips on discovering a quality SEO team.
Picking Your SEO Marketing Team
- Look closely at their billing procedures. Try to avoid companies that only offer annual contracts or even longer-term agreements.
- Ask what their clients have to say about their results.
- Check their organic rankings in Google search. Then check their clients’ rankings.
- See how well they communicate. Can they clearly explain their services, or do they talk incomprehensible jargon?
- Determine how easy it is for them to make changes to their websites, ad campaigns, etc.
Follow these tips, and you’ll weed out the vast majority of the underperforming SEO companies out there. As always, our team at Plumbing Webmasters is happy to partner with you for your search engine marketing needs. Consult with a professional anytime at (877) 388-9884!