Have you ever been on a kids roller coaster? As a child, the thrill of moving easily keeps us entertained. As an adult however, that thrill changes to irritation as we long to progress to loops, sudden drops, and rapid turns. A kids roller coaster simply goes nowhere, fast.
When it comes to plumbing companies, lead sellers are the new kids roller coaster. There’s a real thrill of feeling your business gradually move with each incoming lead. As your company brand matures however, it becomes clear that you’re paying a frustrating sum of money to essentially spin in circles. Very little brand growth occurs, and you’re left none the richer from your investment.
Today, we’re going to talk about that frustrating ride. More importantly, we’re going to reveal how to get your business off the tracks and into some real long-term growth. Be sure to listen in as Jason and Nolen share real-life stories from plumbing companies.
Key Lead Generation Lessons & Plumbing SEO
Continually paying for leads slows down your brand development and customer base growth.
Even when you pay a seller for a lead, you may still have to compete with other local businesses.
Paid leads are simply way more expensive, both in the short and long term.
Buying Your Way Into Oblivion
Another day, another frustrated caller talking about expensive lead sellers. But what is it about buying leads that plumbers find so frustrating? At the Webmasters, we’ve heard all kinds of stories about people’s experiences with these services. Most boil down into a handful of common complains…
Top Problems With Buying Leads
They get really, really expensive!
When you pay for a lead, you still compete with other listed companies in your area.
Some “leads” are just people looking for quotes, not interested would-be clients.
Buying leads encourages return visits to your lead seller, not your company website.
The Eye-Opening Secret of Lead Sellers
Everyone wishes they could cut out the middleman and earn their leads at cost. After all, that would mean saving thousands (maybe tens of thousands) of dollars every year! It’s clearly possible; not everyone pays for lead sales. How do they do it? The real question you should be asking is: Where does your seller find their leads?
95 times out of 100, lead selling companies source their leads directly from Google Search! Not only do lead sellers pay next to nothing for each lead (even when you factor in long-term marketing), they add a massive upcharge to leads you could have earned for free.
This Local Plumber Managed to Outrank a National Lead Seller and Earn Their Own Leads.
How does that make you feel?
In the picture above, you can see one of the frequently-used tools of lead sellers for acquiring new customers. National level brands like to use localized “top plumber” lists to try to capture consumers. However, they actually have to work very hard to secure these listings, because Google prefers to list local businesses over national organizations. That’s why an independent contractor can earn a second place organic (free) in the same results page as two huge lead generation companies!
Not only is it very possible compete with these household name lead sellers, Google will practically help you do it. If you’re tired of spending lots of money paying for leads, why not invest in making your own leads like this plumber?
How to Generate Leads
You’ll need two major tools to start generating your own leads: a Google My Business account and a company website. Some businesses try to get away with only one of the two; it just doesn’t work well. Now you might be thinking “Bah! I’ve heard about this SEO for plumbers stuff. It takes too long.” While plumbing SEO does take a couple months to start producing results, at least.
Local Search Optimization Offers Faster Results After Google’s Local Search Algorithm Update.
Marketing always takes time to fully mature. If you have to spend a little money to earn a long-term source of cheap, high-quality leads, isn’t that worth your money? Anyway, there’s great news.
If you optimize your website and GMB well, you could start earning local listing traffic evensooner. In a recent podcast called “Brown Friday” (linked below), our team at Plumbing Webmasters got a tankless water heater specialist ranking for his top keyword in his community within a month. A brand new business (and website) knocked out long-term champions for top spot in a local map pack, which represents a huge portion of traffic.
Optimized Website Design
Your website will need to be fully optimized with dedicated service pages for the keywords you wish to rank for. This supports the local search results driven by your Google My Business account (which is absolutely free, by the way). Tools like Moz Keyword Explorer, Answer the Public, and SEMrush make it easy to discover hot keywords in your industry. You can also use Ubersuggest to see what terms your competitors are ranking for, and try to steal them!
If you’d like to learn more about using local search and organic listings to secure high quality leads, our team at Plumbing Webmasters would be happy to talk about it with you. Consult with one of our seasoned experts for free at (877) 388-9884!
What’s the mark of a successful plumbing company? Determination, adaptability, and earnestness. All these qualities make for a fantastic business, no matter what industry you operate in. When it comes to spreading your brand in search engine marketing, these characteristics will help you keep at it while those sweet, sweet leads start to trickle in.
Today, Nolen and Jason talk about what separates the top ranking plumbing companies apart from the rest. If your company doesn’t quite earn the rankings you’d like, be sure to listen in.
Key Lessons for Plumbing Professionals
Your top competitors work hard to earn their rankings in search engine marketing (SEM)!
Online success takes time and money, but anyone can win.
There’s no secret weapon to succeeding on Google Search.
Plumbing Search Winners
You know them well by this point: the top performers in your local market. Every time you run a Google search to see where your brand lands, these plumbing companies sit comfortably in the top positions on the front page. What do they do different? How did they get so lucky?
Search engine marketing champs don’t win by luck! They win because of determination.
So many plumbers break into the industry just to give up early in their online marketing efforts. Those top companies in your market however, kept at it and are reaping the rewards as a result. So what sort of qualities can they inspire to help you rank up?
Quick Tip #1: Keep at It!
Trial and error courses through every discipline of marketing, and business management in general. For plumbing professionals just getting into local search, earning high quality rank positions may feel like a daunting task. Keep at it!
While your brand needs some time to start ranking for those primary keywords and phrases, you can use secondary keywords to supplement your leads. Keep producing that content that’s enriched with multiple keyword combinations. Some of our clients at Plumbing Webmasters are listed for over a thousand different words and phrases. If you stay determined and continue to release quality material, your overall brand ranking is sure to rise.
Quick Tip #2: Adapt as Needed
Finding success in online search engine marketing is something almost anyone can accomplish, with the right strategy. Staying at the top however, requires a continued commitment to studying and adapting that strategy. As Google releases, new algorithmic changes and/or new search-related products, learn to experiment with the changes.
Moz, Search Engine Land, and Search Engine Journal are three great sources for hot industry news and strategies. Try taking a few hours each month to see what’s new in search engine marketing. You may find fresh opportunities to improve your rankings in local search, such as the rise of featured listings in SERPs (see our guide on Ranking #1 in Google).
Quick Tip #3: Get Invested
Marketing is simply a part of doing business these days. Traditional methods of spreading brand awareness – we’re looking at you, door knocking – simply don’t provide the same results they did a decade ago. That’s why search engine marketing is more essential than ever before for driving people towards your business and creating leads. Successful marketing requires investment: time, effort, and money.
Learn where to invest your resources for maximum impact. While lead gen companies and PPC campaigns provide a more immediate return, dedicating resources to quality website design and plumbing SEO can generate a long-term supply of cheap, but high-quality leads. Figure out what works best for your business!
Finding a Quality SEO Partner
Most top ranking businesses don’t even try to handle their own online marketing, unless they’ve already grown into a huge enterprise. Small businesses have fewer options in the way of SEO management. Even a permanent employee can have a hard time keeping up with the demands of design updates, content production, advertising management, etc. That’s why most plumbing professionals eventually team up with a search engine marketing company to handle the load for them. Before we finish our discussion for the day, here’s a few tips on discovering a quality SEO team.
Where Does Your Search Engine Marketing Team Draw Traffic From?
Picking Your SEO Marketing Team
Look closely at their billing procedures. Try to avoid companies that only offer annual contracts or even longer-term agreements.
Ask what their clients have to say about their results.
Check their organic rankings in Google search. Then check their clients’ rankings.
See how well they communicate. Can they clearly explain their services, or do they talk incomprehensible jargon?
Determine how easy it is for them to make changes to their websites, ad campaigns, etc.
Follow these tips, and you’ll weed out the vast majority of the underperforming SEO companies out there. As always, our team at Plumbing Webmasters is happy to partner with you for your search engine marketing needs. Consult with a professional anytime at (877) 388-9884!
Does your marketing company have a vested interest in seeing you succeed? Are they working hard to produce outstanding growth for your business, or just hard enough to earn another 12 month contract? Having a marketing company with skin in the game can make all the difference for plumbing contractors, as Jason and Nolen discuss in our latest podcast.
Helpful Tips on SEO for Plumbers
It’s getting harder and harder to compete without an established presence in local SEO.
Make sure your digital marketing company provides direct Google Ads reporting for PPC.
PPC budget and reporting should be kept separate from organic SEO.
Results for plumbing SEO usually take 2 to 3 months after launching a new website.
Research your top competitors’ websites.
See how well your marketing company ranks in organic search!
Overcoming the Past
You’ve been hurt before. Based on the number of angry, confused plumbers we’ve talked to over the years, odds are you’ve been taken advantage of by an untrustworthy digital marketing agency. In fact, you may have gone through the same situation multiple times now. Naturally, this leaves you hesitant to trust again. We understand!
However, you’ve also know by now just how essential local search is to finding clients.
There’s no getting around it. If you don’t have the talent inside your team already, you are going to have to find a company who understands SEO for plumbers. That’s where the Plumbing Webmasters come into play.
Learning to Trust Again
Instead of immediately jumping back into the online fray, why not take a day to reexamine what it means to succeed in Google Search? Take a day to researchthe different ways to rank #1. Better yet, take a look at your most productive online competitors to see what they’re doing different! You’ll probably find them at the top of search results in a Local Pack (see the picture below).
See What Businesses in the Local Pack and Top Regular Listings are Doing for Plumbing SEO!
Since organic search champions earn the lion’s share of website traffic, it pays to understand what they’re doing to be successful. Do some research! Spend a little time digging through their websites and exploring their service pages.
Critical Research Questions on Competitors
How good is the content on their service pages and homepage?
What sort of service page structure do they have?
Which keywords are they using to get noticed by Google?
Do they write blogs? How often are they posting?
Are they using stock photos?
What sort of calls to action (CTAs) are they using?
How many reviews do they have on their Google Search listing?
How good is the overall design of the website?
Just remember: to outrank these professionals, your website and related internet marketing must be better than the current champions. If you only match their website quality, you’re unlikely to outrank them (especially if they’re older companies).
Find a Winning Team
Emphasis on “Winning”. For all the technical expertise and fancy service packages a marketing company may provide, do they produce successful clients? If you Google Search “plumbing contractors in (insert city, state)”, you should be able to find their customers listed there!
Here’s another important question: How many keywords do their clients rank for? Big name companies like to advertise front page rankings for five, ten, or thirty keywords. An experienced marketing company can get your plumbing business ranked for hundreds of keywords (with dozens of front page listings)!
On a side note, make sure to steer clear of companies that offer a PPC/SEO bundle deal, especially if their campaign spending isn’t provided directly through Google Ads!
How Well Does Your Plumbing Marketing Company Rank in Organic Search?
Team Up With Plumbing Webmasters
We won’t sugarcoat it. Our team at Plumbing Webmasters wants to earn your business! We know you’ve been hurt before, which is why our SEO professionals work so hard to make it easy and (practically) risk free to test our services. While it costs us thousands of dollars to produce a professional website that ranks for hundreds of keywords, we only charge you $99 for the first month. Our clients pay on a monthly basis, because we crave accountability for our results. That means you can quit anytime if our work doesn’t live up to your standards!
We think you’ll stay though, because our clients regularly dominate their local search results with better placement, more consumer traffic, and higher-quality leads.
If you’re tired of getting the runaround from your current marketing company, Plumbing Webmasters is always here to help. Consult with one of our seasoned plumber SEO professionals for free by calling us at (877) 388-9884. It’s tough to trust again, but we’re worth it!
Does it ever feel like your plumbing SEO company is trying to hide something? Unfortunately, too many plumbing businesses get cheated by their digital marketing agency. That doesn’t have to be you! Thankfully, there are many red flags that can help you steer clear of shady marketing practices. Be sure to listen closely as Jason and Nolen discuss real industry stories that should serve as a word of warning.
Helpful Tips on SEO Services for Plumbers
Watch out for bundled deals! These tend to cover up shady reporting practices.
Many digital marketing rely heavily on PPC to markup their services.
Month to month SEO services often work the hardest to produce results.
SEO for plumbers should only require a couple months to start producing results.
Discovering the Tough Truth
“Bob” is a local contractor who relied on the same marketing service for two years. Despite his significant investment into online marketing, Bob noticed a suspicious lack of phone calls coming into his office. With growing concerns, he reached out to the agency that handled his PPC and SEO service bundle. As always, he heard the same old sales runaround that had grown less and less reassuring. So Bob decided it was time to consult with another marketing team.
After running a brief search of some of the top ranked SEO companies in his area, he arranged a one-on-one consultation with our team at the Webmasters. Pretty soon, Bob realized his nagging concerns were justified. Not only was his current provider using confusing reporting practices to hide their lack of organic SEO activity, but it was clear they were spending very little of the money they had allotted for PPC campaigns (and pocketing the rest).
In other words, Bob had been royally screwed for almost two years.
Does Your Reporting Come From Google, or a Less Trustworthy Source?
A Common Trend in Digital Marketing
Bob’s story is one we hear all to often. As an experienced contractor in a modestly-sized, non-competitive market, he should have been a rockstar in local search. But his digital marketing company had done literally nothing to optimize his website or his company Google My Business listing.
This trend fits many SEO services for plumbers: using flat fee bundles to hide inactivity and mark up prices.
Bundling paid search and organic SEO services together is almost always a bad idea, especially if the bundle is tied together with a long-term contract. Since contracting professionals see this sort of pricing all the time however, they think nothing of it. Frankly, digital marketing companies do a fantastic job of selling these services. Here’s what happens when a plumbing contractor steps into a long-term PPC/SEO bundle deal.
Part #1: They See Results (for a Time)
Most plumbers start seeing results, but not quite the quantity they expected. That’s because paid search campaigns start producing leads almost immediately. The initial influx of business is usually enough for most plumbers to grudgingly continue without contacting their marketing agency. Those that do speak out end up hearing the same familiar line:
“We’re working hard on your organic SEO, but it always takes 6 months to a year to start seeing results.”
Part #2: They Experience the Runaround
When leads begin to slow down, most plumbing contractors naturally start to wonder what’s going on. That’s when the confusing reporting comes out. Some marketing agencies appear more trustworthy by pushing their numbers through a third party reporting company.
On a side note: this is why you should always have your PPC campaign spending issued directly from Google. This prevents your digital marketing company from hiding the actual costs per click.
The reporting also enables SEO services for plumbers to cover their lack of progress on website optimization. Remember, successful SEO practices actually produce cheaper, higher quality leads for your business. Companies that make the most of their money with inexpensive PPC campaigns don’t want a productive organic presence taking money away from their primary source of income.
Part #3: They Get Addicted to PPC
What happens next? The same thing that plumbers experience when they purchase leads from a vendor: addiction. PPC’s slower, but dependable source of leads makes it difficult for most plumbing companies to part with their marketing agency. After all, who wants to leave a steady stream of business, even it if is smaller than they’d like?
Thus begins the cycle of PPC addiction, which takes many plumbers years to overcome. Those that do escape inevitably feel jaded against other marketing professionals that could actually provide real, lasting, and remarkable results. That’s why productive SEO services for plumbers have to work so hard to prove themselves!
Real Results – Plumbing Webmasters
So what’s the solution to break this cycle of deception and loss? Accountability. At Plumbing Webmasters, we’ve talked with hundreds of plumbing professionals who feel jaded because of their past experiences with dishonest marketing. That’s why we work so hard to prove ourselves with detailed expense reporting. Our SEO services for plumbers are always priced and reported separately from our PPC services, because you shouldn’t have to wonder where your money is going. You’ll see every one of our services fees in your billing, which we charge month to month.
Do you feel unhappy with your current marketing company? Contact our highly-rated, trusted team at Plumbing Webmasters and consult with a professional for free. Call (877) 388-9884 and see the difference for yourself!
In today’s plumbing industry, the competition is steep. Business owners are always looking for new plumbing marketing and advertising outlets, yet few plumbing companies utilize pay per click advertising. However, plumber PPC advertising can be a very effective and relatively inexpensive method of growing your customer base. These ads can be customized, controlled, and easily evaluated which makes them one of the most productive forms of plumbing marketing offered. However, PPC advertising must be utilized correctly to be effective.
What is Pay Per Click Advertising?
Pay Per Click (PPC) advertising is a method of presenting ads to prospective customers in which you only pay when the desired action is taken. These ads are available on platforms like Google, YouTube, Facebook, and other platforms and offer complete customization of content and audience parameters so get your money’s worth every time. The entries presented at the top of each Google search with the word “ad” in front of them are PPC ads. The shown ads have been chosen according to relevance, predetermined demographic and psychographic details, and keyword choice and present clear pathways to related content. Along with being presented at the top of SERPs, plumber PPC ads have a multitude of benefits.
Pay Per Click Advertising Utilizes a Combination of Keyword Usage, Quality Ads, and Relevant Placement to Reach More Viewers.
Easy Creation: PPC ads are simple to create with step-by-step instructions from each PPC platform.
Customizable Audience: When using PPC marketing, you are able to customize your audience by age, income level, interests, location, and more to get your ads in front of the right people.
Various Uses: Pay per click advertising can be used at any stage of the marketing funnel, from presenting information to new visitors to displaying new details to previous visitors.
Integratable: PPC plumbing ads can be easily integrated into other marketing efforts and channels for a comprehensive marketing plan.
Website Traffic Boost: Plumbing PPC ads present direct links back to your site for more valuable website visitors.
Quick Results: While a website could take up to a year to completely index, your plumbing pay per click ads begin immediately for fast results and visible ROI.
Budget Flexibility: PPC ads use budget criteria that can be set by flat or adjustable rates for complete control over your budget.
Easily Measured: Plumber PPC ads offer easily evaluated results that can be accessed through clear, accurate reports and real-time data.
Keyword Bidding for Plumber PPC Marketing
The most notable quality of PPC marketing is the ability to bid on the keywords you want your company to rank on searches for. These keywords are the same term used in SEO marketing, however, they are used as a basis for determining which PPC ads will appear for each search. Keyword bidding is decided by the popularity of the keyword itself. ‘Roofing’, for example, will hold a much more expensive bidding price than more specialized keywords like ‘metal roof repair’. Balancing your keyword bids with the quality of your site will give you the best chance for beating your competition in ad ranking.
Use Proper Keyword Research to Get Optimal Plumbing PPC Results.
Google Plumber PPC Options
As the first platform to offer PPC advertising, Google delivers incredible benefits for plumbing PPC efforts. This platform has multiple ad styles and types that can be viewed on the search network as SERP options or that can be shown as display ads on image and YouTube searches. Each ad choice offers its own advantages including audience targeting, content creation, and budget control so you get unbeatable value for your marketing dollars. Both display and search ads provide higher response figures than any other plumbing marketing method.
Google Display Ads
Plumbers can use Google display ads to provide rich media content to a high performing customer base. These ads are displayed on networks like YouTube, Gmail, and as banner and drop-in ads on other sites to reach the exact customer base you have predetermined. Display ads by Google can be presented to viewers by demographic information or psychographic details like interests, previously viewed content, and even lifestyle to ensure that your ad gets in front of the right people. Business owners are also able to easily control ad spend with display ads by using Google budgeting tools that allow budgets based on keywords, performance goals, and even conversions.
Google Display Ads Appear on Platforms Like YouTube, Gmail, and Image Searches.
Google Search Ads
Search ads are the most widely used type of PPC advertising available and offer customizable advertising on Google search pages. These ads appear at the top of Google searches and can be equipped with phone and contact links, additional information, and more. Since search ads are ranked according to keyword relativity along with ad quality, keyword research and content development are key to these ads’ success. Ensure your ad is equipped with a catchy headline, intriguing text, and a call to action for best results.
Search Ads Appear in Google Searches and are Labeled as Ads or Sponsored.
Plumbing PPC Ads That Get Noticed
Google ad placement is based on multiple factors to ensure that the Google network always presents its users with helpful, relevant content. In order for your Google ad to be shown, it must meet specific qualifications put forth by Google as well as having the correct keyword selections and bid settings. If even one of these factors is lacking, your ad may fail to be seen or could even be shown to an incorrect audience. Therefore, proper ad setup and placement setting are crucial.
Making Your Google Ads Seen
While Google ads are typically a lucrative advertising method, they must be created and displayed correctly to be effective. When you’re developing your Google plumbing ad campaign, consider these influential factors.
Bid Amount: This is the max amount you want to pay per bid. Adjust this amount according to keyword cost vs. searchability rankings.
Expected Click-Through Rate: This metric is how often Google expects your ad to be clicked.
Landing Page Quality: Google inspects the landing page connected to your Google ad to ensure information quality and usability for the viewer.
Ad Relevance: Your ad will be shown to viewers based on how relevant the content is to the search topic.
Ad Formats: Ads viewability is also based on the ad format itself and whether it includes extensions and additional helpful information.
Ad Quality: Google rates your ad according to quality, from 1-10. Higher quality ads with well-organized bidding structures are likely to be shown first.
Creating Quality Plumber PPC Ads on Google
The first step to creating a compelling ad is to decide what you want the ad to accomplish. Do you want your ad to drive traffic to your website? Are you more interested in promoting a particular promotional offer? Your goal will drive the style, keyword selection, and content creation of your ad by guiding the communication style, ad placement, and even the landing page. Ensure you have a clear goal defined before beginning your ad creation for the best results and most ROI.
Your PPC Marketing Should Persuade Your Viewer to Complete a Preset Goal.
As a business owner, you know that it doesn’t matter how many times a prospective customer sees your ad if they don’t complete the goal. But how do you create compelling Google ads that will be seen? The two most important factors of a well-performing Google ad are a compelling headline and an effective landing page. The landing page is the page on your website that the viewer is directed to through your Google ad. Each ad can have a separate landing page or can each direct back to a single page or promotional offer. No matter which route you choose, the landing page must be interesting and easy to navigate. It should offer relevant and useful information that is original and fresh. However, the landing page is irrelevant without a good Google ad, and a good Google ad begins with an intriguing headline. The headline of your ad can be up to 30 characters and should be clear and precise. A primary keyword should be included along with a secondary keyword, if possible. Whether you are creating a display or a text ad, your content should be compelling and interesting, with a clear call to action leading your viewer to complete a goal. It should highlight unique or specific services that your company provides along with including both primary and secondary keywords. Accurate Leak and Line Displays a search ad with multiple keywords and click-through options along with a clear, well-organized landing page. Consequently, their ad is listed first on the Google Search for their keyword.
A Well-Organized Google Ad Has Multiple Keywords and Calls to Action.
Creating a Good Landing Page Boosts the Chances of Your Ad Being Placed.
Building an Effective Plumbing PPC Budget With Google
One of the main factors of Google ad placement is budget setup including bid style selection. This element of your Google ad can be the deciding factor between whether your ad is shown or whether it’s outranked by another. Knowing your Google budget and ad spend choices can help you make the best budgeting decisions for your plumbing company’s PPC campaign.
Your PPC Budget is Balanced Between Keyword Cost and Competition.
CPM (Cost Per 1,000 Impressions): These ads are best used for general brand awareness and are distributed on all relative platforms and are charged a flat rate under 1,000 impressions. CPM is perfect for increasing awareness.
CPC (Cost Per Click): The most popular selection, this method charges only for clicks instead of views. CPC budgeting works well with sales and traffic increase goals.
CPV (Cost Per View): Used mainly to increase views and website traffic, CPV budgeted ads charge when the video content is viewed.
CPA (Cost Per Acquisition): With this budgeting style, your pay for goal completions only. CPA budgeted ads are great for increasing sales and appointments.
Your budget style can be adjusted or changed throughout your campaign depending on your company’s specific needs. This may be needed in situations where you want to change your bid structure or keyword list or if you want to make adjustments to your max bid or cap amount. Simply go into your campaign settings in Google Ads to adjust your budget amount, style, or even campaign length to meet your budgetary requirements and advertising goals.
Using Social Platforms for Plumber PPC Marketing
Along with Google, there are multiple platforms that offer companies PPC marketing campaign utilization. With more than 70 percent of the U.S. population being active on at least one social media platform, social media marketing is crucial for achieving maximum customer reach.
Social Media Platforms Offer a Lucrative PPC Marketing Option.
These marketing channels provide a constant stream of potential customers along with simple to use campaign set up so your plumbing company can market to a customized, specific audience base for the best results possible. Along with easy-to-use creation avenues, each platform offers analytics tools to measure and adjust your marketing efforts for maximum results. As with Google, PPC marketing campaigns on social platforms utilize keywords and user experience measurements to decide which ads rank best. Therefore, proper keyword research and ad planning are imperative for a quality PPC campaign.
Facebook Marketing for Plumbers
We’ve all seen the Facebook ads that pop up in our feed and on the right side of our screen. Facebook ads are a comparably inexpensive method of reaching your audience that can generate web traffic, brand awareness, and conversions. Like Google Ads, Facebook offers multiple audience-targeting methods including age, income, location, interest, and more so you can hone your marketing efforts to be as focused or as general of an audience as you wish. Facebook also offers budgeting options that allow you to set a daily or weekly cap to avoid overspending and prevent underperformance of your ad. However, developing an effective Facebook ad isn’t as easy as it sounds. In order to get the most out of your Facebook advertising efforts, your plumbing ads must have an interesting image, relevant content, and an effective call to action. It must also contain relevant keywords along with a budget and campaign structure that matches the marketing goals you have in mind.
As the Most Used Social Platform, Facebook PPC Offer Incredible Result Potential.
Planning Your Facebook Plumbing PPC Campaign
In order to create an effective Facebook plumber PPC campaign, it’s important to take proper planning steps. First, decide whether your campaign goal is to boost followers, drive traffic to your website, or increase conversions. Your business goal will greatly affect your Facebook ad and budget structure. Once you have decided on the goal of your marketing campaign, you can begin thinking about the topic of your marketing piece. Using your topic, you are able to identify keyword options to use within your marketing content. Remember to include national, local, and service-based keywords for optimal marketing results.
Facebook Marketing Creation
Once you have completed the necessary research to learn what your audience is looking for, you can begin creating your post. While not required on the Facebook platform, using visual aids like images and videos can exponentially boost your engagement and share results. However, images and videos must be formatted correctly to be accepted by Facebook and to deliver an ideal user experience. Text should also be well-planned and should include keywords, unique service or promotional information, and a clear call to action.
Format Videos Properly for Better Reception and More Frequent Placement
Formatting Your Images Correctly Leads to More Frequent Ad Placement
Your ads can appear in multiple locations on the Facebook platform. Facebook PPC ads can appear in-feed, meaning they appear in the scrolling feed that viewers see, or they can show on the right side of the screen along with other info and detail snippets. Both placement locations have great click-through potential and can drive traffic to your site or your Facebook page, depending on your goal.
Facebook PPC Marketing Offers Multiple Styles and Formats to Reach Your Audience.
Once you have your ad created, simply follow the steps provided by Facebook to build your plumbing PPC campaign. You can customize your plumber PPC campaign audience by demographic information such as age and location as well as psychographic details like interests and lifestyle behaviors. This ability promotes more promising results for your ad spend. You can also customize your budget. Choose a budget cap according to a flat rate for the campaign, daily spending limit, and more to ensure you’re getting the most out of every dollar you spend.
News Feed Ads are the Most Popular Style on Facebook Mobile.
Using Facebook Analytics to Optimize Your Plumbing PPC Campaign
While running your Facebook campaign, be sure to assess and adjust your campaign using the provided analytics tools. These tools provide information like clicks and shares, views, click-throughs, and other engagement metrics so you know exactly how your campaign is performing and can make proper adjustments. The metrics provided by Facebook are up-to-date and accurate so you can identify details such as the most responsive times and days of the week, what types of content work best with your audience, and even where your audience is located. Knowing these facts can give you the tools you need to maximize your customer base and your company’s PPC marketing ROI.
Facebook Analytics Tools Offers an In-Depth Look at Your PPC Endeavors.
Plumber PPC Campaigns On Instagram
As with Facebook, Instagram offers business PPC campaign creation and implementation that can boost your customer base and web traffic. Instagram provides an ideal channel for video and image display that highlights your company’s skills and workmanship along with promotion-awareness and company image. The platform also delivers accurate and up-to-date analytics tools that can help you maximize your Instagram advertising efforts.
Using Instagram PPC Campaigns Effectively
When creating your Instagram account, keep your business in mind. Use a business email address to create your account and create a username that reflects your company. When selecting a profile image, use an image that encompasses your business ideals such as a logo. Use the bio section to provide a general view of your company using service terms and keywords. Once your account is created, you can choose the “Switch to Business Account” option from the menu to begin using the PPC campaign platform.
From Your Account Page, Click the Menu Option and Press Settings.
From the Settings Menu, Select Account.
From Your Account Menu, Press Switch to Business Account.
There are now multiple ways to create a plumber PPC campaign through Instagram, although the Instagram app and Facebook platform are the most popular. These platforms provide easy setup of campaign goals, audience parameters, and add-ons so you are able to create campaigns that are productive and effective. Whether you use Facebook or the Instagram app to create your plumbing PPC campaign, the first step is to decide what the goal will be. When advertising on Instagram, you have a more limited goal selection than with Facebook. Your Instagram PPC campaign goal options include:
App Installation: This campaign option directs viewers to download your app on the appropriate app store.
Brand Awareness: By implementing this goal, you can help generate more awareness of your company using a more general audience base.
Conversions: Increase conversions on your site by using this marketing goal to direct viewers to a landing page.
Engagements: Maximize engagements with your post and your account by selecting this marketing goal.
Lead Generation: With this campaign goal, you can create marketing that directs your audience to provide lead information like name, phone number, and email address.
Reach: Use the reach goal to expand and maximize your reach by displaying your ad to a more general audience.
Traffic: Increase traffic to your site by selecting a traffic goal which directs viewers to a landing page on your site.
Once you have decided on a PPC campaign goal, you can select your content and viewing audience. In order for your plumber PPC marketing to be effective on Instagram, ensure that your media is properly optimized for efficient viewing. Proper image and video formatting is crucial for your audience to receive the intended experience, and should be completed before uploading to your marketing campaign. These formatting requirements ensure that your content can be viewed properly, no matter what type of device your audience is using.
Properly Formatting Your Images Allows for Optimal Ad Display.
Ensure Your Videos Are Properly Formatted for Optimal Display
Instagram Analytics for Your PPC Marketing Campaign
While Instagram doesn’t provide as many analytics metrics as Google or Facebook, the platform does deliver helpful information to ensure that you’re getting the most out of your campaign. Just as with other platforms, your PPC campaign can be adjusted and altered at any time for optimal results. Instagram provides metrics involving your audience interactions to give you an idea of how well your marketing is received. These analytics metrics include:
Engagement: This metric tells you how many viewers responded to your marketing in some way, whether it’s liking, commenting on, your clicking on your post.
Follower Growth: Find out exactly how much your follower base has increased to learn how well your plumber PPC marketing campaign is doing.
Impressions: Learn the total of viewers that your PPC marketing reached to learn whether your audience needs adjusting.
Reach: Find out how many unique viewers saw your ad to get an idea of how your viewer base is growing.
Other Platforms for Plumber PPC Marketing
Although Google, Facebook, and Instagram are the most popular options for PPC marketing, YouTube, Twitter, and other social platforms can also be used for PPC marketing efforts. In fact, YouTube is one of the most used platforms today and can provide a video viewer base that is unrivaled by any other platform. However, like with other social platforms, YouTube requires specific formatting for optimal viewing. It also requires extensive keyword research to ensure optimal results throughout the campaign. You can choose to display your ad before other videos or as a right-side ad during videos so you can reach your audience exactly how you prefer. Twitter and Snapchat also offer PPC marketing avenues that can help increase awareness, build your customer base, and maximize traffic to your website. While each platform has individual nuances, goal setup, audience selection, and analytics tools are similar and provide specific options and choices that help you identify the ideal viewer for your content.
Consider Where You Want Your Ad Placed for Optimal Formatting.
Each Platform Requires Correct Formatting for Display.
Using PPC Campaigns in Remarketing Efforts
To get the most out of your online efforts, remarketing can be used to present your marketing to previous viewers and visitors for a better response. This works by tracking viewers and actions to provide detailed data about engagement, location, and behavior, and delivering this pertinent information for you to use in re-delivery efforts. Remarketing is one of the most effective online marketing tactics and can deliver dramatically increased ad effectiveness over almost every platform. Some of the benefits of using remarketing efforts are:
Audience Targeting: Easily target recent visitors and viewers for better, more focused results.
Improved Brand Recallability: By remarketing to previous viewers, chances of audience recognition are increased exponentially.
Ad Relevance Improvement: Find out exactly what your audience is looking for and deliver more focused marketing for a better response.
Flexible Budget Options: Just like with other PPC marketing, a PPC remarketing budget is flexible and adjustable for the ultimate ROI.
Remarketing Redelivers Your Message to Previous Viewers for a More Promising Response.
Google provides remarketing campaign setup that makes creating a PPC remarketing campaign simple and quick. Through Google remarketing, you can quickly see which groups respond best to your marketing so you can customize your remarketing efforts to be delivered to your most promising viewers. Through Facebook and Instagram, your remarketing PPC campaigns are created through pixel tracking. This method uses a code that is embedded onto your website to track viewer response on landing pages as well as goal completion so you can see exactly who your most promising viewers are. Then, you can create remarketing plumber PPC campaigns that target these audiences for maximum response and engagement.
There is much dispute about whether organic marketing or PPC marketing is the better choice for reaching a bigger audience. However, there are multiple benefits to each style that makes both crucial for a well-rounded campaign effort. Organic SEO strategies offer unbeatable results in Google searches as well as on other platforms. However, plumber PPC campaigns can provide extended reach to focused audiences for increased response. In the end, both avenues provide outstanding marketing and lead generation capabilities.
Both Plumber SEO and Plumber PPC Marketing Have Benefits and Are Most Effective When Used Together.
Organic SEO marketing uses keywords and content to appear in organic SERPs throughout the internet including Google Search, Google Maps, Bing, Yahoo, and more. This method of marketing utilizes coding and presentation as well as content and linking to establish a rapport among search engines which results in top rankings and listings. Organic marketing for your plumbing business provides benefits like affordability, complete control and adjustment capabilities, and a spot on the top method of finding services. Because these strategies are organic, budgeting requirements are minimal. Along with affordability, SEO methods have comprehensive and accurate analytics tools that provide information on details like user engagement, click through rates and even platform where the viewer originated.
PPC marketing uses paid methods to communicate your message on social platforms as well as Google Search, Google Maps, Gmail, and more. While these marketing strategies are more expensive, they are completely trackable and revisable for complete control of your marketing. These methods are also more easily seen and can provide an ideal supplement for websites that have yet to index for proper optimization, new businesses, and even established businesses that are looking to expand their customer base. Like organic SEO tactics, PPC marketing comes with an extensive array of analytics tools that can be used for audience and budget adjustments as well as remarketing new marketing efforts.
While organic SEO tactics provide affordable ongoing searchability and engagement for your site, it can be difficult to outrank your competition, especially when considering older, more established sites. Google has structured a multitude of algorithms that use bot crawlers to index and identify the content of your website, judging search relevance, content quality and more. Because of the extensive and sometimes unknown requirements of Google, organic appearances may be difficult to achieve, especially in highly populated areas. These results are even more difficult to keep and require consistent website attention and adjustment in order to keep indexing well for search results.
Although plumber PPC marketing for your company offers a great way to expand your reach and customer base, an effective PPC campaign requires extensive attention and budgeting. These campaigns need regular adjustments including run-times, bid amounts, and audience parameters in order to continue being successful. Bidding can also be difficult and requires a balance of keyword strength and bidding amount in order to provide results.
Effective Plumber PPC Marketing Campaigns From the Experts
Plumbing PPC marketing campaigns are effective and efficient and offer exceptional results when correctly utilized. However, PPC marketing campaigns require consistent attention and intricate strategy in order to get the results your plumbing company is looking for. At Plumbing Webmasters, our experts have the experience and know-how to provide plumber PPC marketing efforts that expand your reach and increase your web traffic and customer base. Our professionals work with you to define your business goals and design a customized Google Ads, Facebook, or other PPC marketing campaign that gets your viewers’ attention and encourages action leading to conversion. Our PPC marketing team offers:
Goal Creation: Our experts provide guidance and advice on the most productive goals for your plumbing company.
Keyword Research and Implementation: The Plumbing Webmasters professionals will perform extensive keyword research to develop a comprehensive keyword list to implement in your PPC marketing.
Keyword Bidding Structures: Get expert help with your keyword bidding strategy to ensure you get the most bang for your buck.
Ad Creation: No campaign is successful without the right ad. We can help create the ideal ad for your marketing campaign.
Landing Page Creation and Optimization:Ensure that your campaign is performing at its best by ensuring that your landing page delivers a great user experience through the help of our team.
PPC Campaign Monitoring and Adjustment: Our experts provide continuous monitoring and adjustment of your plumber PPC campaign to ensure it’s always performing well.
PPC Budget Management: With the help of our professional PPC marketing team, you can rest assured that your PPC budget never gets out of hand. We monitor and adjust your budget as needed for optimal performance.
PPC Marketing Analytics and Performance Tracking and Reporting: Unlike other marketing channels, PPC marketing efforts provide results that are easily assessed. Our professionals keep you updated on the performance of your PPC campaign as well as the expected results.
Our Experts Work to Assess and Refine Your Current Plumber PPC Strategy for Improved Results.
Whether your plumbing company is large or small, rurally or metro located, brand new or well-established, it can benefit from the use of plumber PPC marketing campaigns. These easy to track and adjust campaigns offer extreme customizability, revisability, and adjustability so you always get the most out of every advertising dollar. Call our experts at (877) 388-9884 to learn more about your plumber PPC marketing campaign options and which routes may be best suited for your company. The Plumbing Webmasters experts are here to help you make the best marketing decisions for your plumbing company to gain you better ROI and extended reach in your market.
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