Plumbing Webmasters offers content marketing for water restoration businesses in 2022. As you know, content marketing has become more important than ever throughout the digital landscape. With more and more companies appearing online, the competition is getting more and more fierce.
Creating great content that not only informs readers but also engages them, will defeat your local competition while increasing brand awareness and conversion rates. As one of the most affordable ways to boost your marketing, the benefits manifest throughout your business metrics.
In order for your content marketing efforts to be effective, they must include:
- Audience Research: Analytical data collection regarding audience behavior and user intent
- Blog Posts: Scheduled blogging with relevant and interesting posts
- Web Content Writing: Web page writing with relevant keywords and informative topics
- Distribution: Circulation of content on appropriate channels and platforms
Successful content marketing starts with a well-developed strategy. A strategy should detail short and long-term goals and methods through which to achieve them. Audience research is an important part of strategizing, and it includes actions such as keyword research and user behavioral tracking.
Understanding Your Audience
Keyword research is important because it helps to define user intent. There are several ways to gain insights into your audience, what they are looking for, and how they behave. Google Analytics is a free platform that provides detailed audience information for your website. This tool is activated by adding a small snippet of coding to your website.
The Google Analytics platform delivers crucial information such as:
- User Lifetime Value: This measurement shows how likely a user is to complete a conversion and become a repeat customer.
- Campaign Reports: Find data on how each of your campaigns is progressing and how you can make changes for more success.
- Behavior Reports: Use these reports to identify the most intriguing and engaging content as well as lower-performing content that can be changed.
- Sales Funnel Use and Analysis: Create and analyze multiple sales funnels to create a comprehensive digital marketing campaign that works.
Online Research Methods That Work
In addition to tracking tools like Google Analytics, you can also use other techniques to gather audience details.
Researching local competitors can help give you close content gaps. With comprehensive research, you can find which keywords your competitors are ranking for and what topics and content they are covering. Consistent keyword research can make your online efforts successful and help you overtake competition on Google SERPs.
- Competitor Analysis: Popular competitor websites are reaching your target audience, and it helps to study how they are doing it
- Keyword Research: Tools like SEMrush and MOZ Keyword Explorer offer valuable insights
- Social Media: Mentions on social platforms help gauge consumer perception
- Surveys: Asking customers to fill out surveys can help gather data
The goal is to identify patterns and trends within the data and start to build a customer profile. A good exercise is to write a list of questions that your target customer might ask when searching for restoration services. Try to get inside the mind of your audience, and think about search queries you would perform in their position.
Content Distribution For Water Restoration Companies
Businesses must distribute content through the proper channels. This can include everything from social media platforms like Facebook, Twitter, and LinkedIn, to 3rd-party publications and blogs. Tracking tools help us measure the engagement of content for various channels, and allow us to re-adjust our strategy moving forward.
Knowledge of marketing channels is great, but without the content to distribute through them, they do no good for your business. For a one-stop solution, consider content marketing services from Plumbing Webmasters. Not only will we craft quality and engaging content, but we will distribute it through the necessary marketing channels in 2022.