New restoration companies often feel overwhelmed by the competition that exists in the digital landscape. Limited resources, and fierce competition makes the task of reaching consumers seem unrealistic. There is a very cost-efficient way to combat those fears, and that is through the implementation of content marketing. This promotional strategy is relatively cheap, and can pay major dividends for water restoration services. Plumbing Webmasters offers content marketing to restoration companies, a service which includes:
- Audience Research: Analytical data collection regarding audience behavior
- Blog Posts: Scheduled blogging with relevant posts
- Content Writing: Web page writing with relevant keywords
- Distribution: Circulation of content via multiple channels
Successful content marketing starts with a well-developed strategy. A strategy should detail short and long-term goals, and methods through which to achieve them. Audience research is an important part of strategizing, and it includes actions such as keyword research, and user behavioral tracking. Plumbing Webmasters includes content strategy as part of our content marketing services. Before launching your custom website, we will have fully analyzed your market, and how to best immerse your company within it. Call 877.388.9884 for water restoration content marketing services.
Understanding Your Audience
Content is dependent on the audience it will be marketed to. Keyword research is important because it helps define what your target audience is looking for when they perform search queries. There are several ways to gain insights into your audience, what they are looking for, and how they behave. In addition to tracking tools like Google Analytics, you can also accumulate audience research from the following sources:
- Competitor Analysis: Popular competitor websites are reaching your target audience, and it helps to study how they are doing it
- Keyword Research: Tools like SEMRush and Moz Keyword Explorer offer valuable insights
- Social Media: Mentions on social platforms help gauge consumer perception
- Surveys: Asking customers to fill out surveys can help gather data
After gathering data, the next step is to analyze it. The goal is to identify patterns and trends within the data, and start to build a customer profile, or several variations of them. A good exercise is to write a list of questions that your target customer might ask when searching for restoration services. Try to get inside the mind of your audience, and think about search queries you would perform in their position. The more detailed, the better, as you can never have too much data about target audiences.
Content Distribution For Restoration Companies
While the content itself must be well-crafted, it also must be distributed through the proper channels. This can include everything from social media platforms like Facebook, Twitter, and LinkedIn, all the way to internal and external blogs. Tracking tools help us measure the engagement of content for various channels, and allows us to re-adjust our strategy moving forward. If we find that many consumers are reaching your content through organic SEO, we will invest even more resources into that area.
Distribution cannot prosper without quality content. Knowledge of marketing channels is great, but without the content to distribute through them, they do no good for your business. For a one stop solution, consider content marketing services form Plumbing Webmasters. Not only will we craft quality and engaging content, but we will distribute it through the necessary marketing channels. For water restoration content marketing, call 877.388.9884.