What is SEO for Water Restoration Companies?
SEO for water restoration companies is adjusting web content and digital assets to improve ranking on search engines and generate more clicks, engagement, and sales. However, SEO campaigns can take up to six months to fully implement, depending on how long Google has indexed the domain.
Water Restoration SEO Marketing Services
In 2021, an SEO marketing plan is a must. As the public relies more and more on the power of Google, the platform sets a high standard for water damage websites and business listings. Google’s objective is to provide reliable and informative results to its users, and websites that wish to rank must comply.
In SEO marketing, professionals use tactics to achieve higher results on search engines. The Plumbing Webmasters team can provide expert SEO services for your water restoration company so that you are found in more searches, leading to more sales.
Water restoration companies hoping for long-term success must optimize their website for search engines. Ten or fifteen years ago, manipulating search results was easy, but in 2021, websites must demonstrate genuine value to consumers through user experience and high-quality content.
Plumbing Webmasters offers SEO marketing for water restoration companies, which includes:
- Keyword Research: Identifying industry and local keywords
- Local SEO: Optimizing for local search
- On-Page SEO: Optimizing on-page content
- Off-Site SEO: Optimizing off-page content
Internet traffic is driven primarily by Google and other search engines. Therefore, a failure to make your water damage website accessible to search engines can cost your company substantial business opportunities. Plumbing Webmasters offers SEO marketing services to water restoration companies throughout the country.
On-Page Optimization For Restoration Companies
On-page SEO refers to optimization that takes place on your main website. It is in this space where you’ll want to market your services in detail, such as mold remediation, fire restoration, sewage removal, etc. Then, based on keyword research from SEMRush, Moz Keyword Explorer, and others, you can implement industry-relevant terms within your site’s content.
In addition to the body text, site optimization includes:
- Title Tags: The SEO title of a specific web page
- Header Tags: The H1, H2, and H3 of a web page
- Meta Descriptions: The summary of a web page
- URL Slugs: The URL extension of a web page (i.e., example.com/mold-remediation)
The goal of on-page SEO is to rank for relevant search queries. If a user searches for “mold remediation services” within your service area, ranking in the top 3 results, or the Google 3-pack can generate significant traffic to your website. Though on-page optimization is not the only factor, it is the one you have the most control of in ranking for specific queries. While many people interpret “content” to mean text, it also includes images, videos, and forms.
Off-Site Optimization For Restoration Companies
As we noted, on-page optimization is essential, but it is not the only factor to where your website ranks on results. For local search, in particular, off-site SEO plays a significant role.
Off-site optimization includes social media, online directories, inbound links, etc. These elements give search engines a better feel for your company’s overall reputation, based on its association with other digital entities. The consistency of NAP information also influences local search visibility.
If you are wondering where you can find a company to handle both on-page and off-site optimization for your restoration company, look no further than Plumbing Webmasters. Our group of optimization experts will fill your custom website with engaging, quality content and optimize your company off-site through social media, NAP citation sources, and link building.
Call (877) 388-9884 to learn more about what SEO marketing can do for your water restoration company.