Do you ever feel frustrated buying leads from another company? Not only do thousands of plumbing businesses purchase their leads from online services, they’re forced to share them with local competitors. That’s a hard pill for any professional to swallow, especially when competition is so fierce! Yet many businesses feel trapped into perpetuating the lead-buying process.
How can you break free of the cycle?
Today, we’re going to explore the process of improving your local search performance and generating your own leads. While we talk with plumbers with all kinds of backgrounds and stories, this strategy can help practically any business develop more traffic and higher quality plumbing leads. Let’s get started!
Interesting Tips for Plumbing Professionals
You need to be active in asking for reviews, especially if you average a 3.5 rating or lower.
Always test your website content with Copyscape to spot copied content.
Service pages tend to perform better than landing pages.
You need quality SEO to allow your PPC campaigns to convert.
The Same Old Story
Most of the plumbing professionals listed online experience some form of lead sales. Some buy leads through large household brands, while others purchase them via Google Ads. There’s absolutely nothing wrong with supplementing business with additional work from these sources. However, depending on these channels as your sole sources can severely limit the quality, scale, and effectiveness of your lead generation.
This also limits your ability to grow the reputation of your brand.
If you want to start growing your own sustainable, affordable leads, you’ll need to invest in the right channels. One of the easiest paths to lead growth is local SEO (search engine optimization), which focuses on making your business more visible to consumers in your service area. While it may require some continued effort on your company’s part, this channel offers a very dependable supply of customers and brand growth.
Why Choose Local SEO Over PPC?
First of all, SEO vs PPC is not an either/or choice. You can easily use both types of search campaigns to generate even stronger performance for your brand. However, SEO proves time and time again that it offers more dependable results than PPC. As a matter of fact, PPC campaigns have a very difficult time converting leads into customers without an organically optimized website to support them. If you click on an ad but the resulting website doesn’t make sense, will you buy from that site?
Organic SEO Still Provides a Much Higher Percentage of Site Traffic.
A website optimized for search will also provide a more pleasant user experience. If you’ve felt the 5-star user experience on a site before, you’ve already felt the effects of local SEO. An optimized website also delivers fresh, insightful content that encourages more meaningful relationships with the associated brand.
To put it simply: SEO is cheaper, more reliable, and contributes directly to your brand’s growth. That’s a winning combination that lead sales and PPC can’t provide. So why not invest in a channel that’s better for your company’s long-term success?
Key Factors in Local SEO
There are four crucial factors when it comes to local SEO:
Reviews / Recommendations
Content and Web Design
Like any other marketing activity, SEO requires a solid foundation. For most, that foundation is a well-crafted website design with structured service pages. While a PPC management company might try to bypass this requirement with short, sales-y landing pages, they typically don’t perform well without service information to back them up.
The best websites combine informative content with streamlined design.
Service pages make it easy for both Google and potential clients to understand exactly what you do. Without them, even people who find your website probably aren’t staying around for too long. Your Google Analytics should confirm this through average time on page and bounce rate.
Most successful web designs use a simple dropdown menu to direct people to their desired services. They also organize content by service category, making it easier to find and digest information in a timely manner. Finally, an optimized design heavily relies on schema coding to make content easily recognizable for Google crawlers.
Reviews and Citations
Among its many goals, Google strives to present the most dependable results to its user base. The search engine examines both information provided by a plumbing company and feedback presented by the community to determine whether that business deserves a spot in page 1 results. That’s where the majority of consumers pick their essential services from.
If local listings provide conflicting information about a plumbing company (such as different addresses or operating hours), it may choose to look to another contractor instead. Likewise, if client reviews indicate the business is not to be trusted, Google will not rank the company well. Reviews and citations work together to determine a plumbers overall dependability.
Crucial SEO Requirements for Plumbers
Continue asking customers (especially happy ones) for reviews!
Never try to cover up negative feedback.
Gather reviews from a variety of sources, especially Google, Facebook, and Yelp.
Make sure your listings provide the same contact, location, and operational info.
Get citations from as many reputable companies as possible (BBB, Yelp, etc.)
At Plumbing Webmasters, we help hundreds of business develop a reliable source of leads through organic, local SEO. Not only do our customers enjoy higher rankings in search, they also earn more traffic and better lead quality! We’d be thrilled to talk with your plumbing company about your future growth plans.
It helps in any industry to have a bit of a sense of humor. After all, when you have a sense of humor, it makes those tougher times a little less tough to handle. If you take things far too seriously and never laugh about the rough stuff, you will find yourself feeling a bit overwhelmed.
This is especially true for the plumbing industry. When you don’t take the time to laugh a little, you might find yourself ready to burst like a backed-up toilet. Taking preventative maintenance for yourself is just as important as the preventative maintenance that helps keep commercial plumbing flowing the way that it should.
With that being said, here are some of the funniest sayings and slogans in the plumbing world that makes just about anyone chuckle and feel a little more light-hearted about the grimy world that is plumbing repair and maintenance.
We repair what your husband fixed
One of the cliché go-to anecdotes is that husbands are a bit hard-headed and will try to fix things that are well beyond their scope. And when that happens, you need professionals in your corner to make sure that the job gets done correctly.
Though we all mean well with our do-it-yourself repairs, sometimes things will go awry. It happens to the best of us and creates a good laugh that we can all share.
A good flush beats a full house
This is the puniest pun that that ever punned. The flush plays on the flushing of a toilet as well as a flush in poker where the player gets five cards of the same suit. The full house plays on your home being flooded by a clogged toilet as well as a full house in poker which is three of one card with two of another.
Puns are always hilarious and this one delivers with the puns to maximum effect.
Don’t sleep with a drip, call your plumber
Poor husbands out there take a lot of flack, it seems. This one is yet another play on words: husbands who aren’t the best can be called a drip and the drip also refers to potential leaks that can occur with your plumbing.
The message is right on, though: whenever you have a leak or drip, make sure that you call in your favorite plumber. They should get the job done pretty quickly and make sure you can go back to having normal plumbing.
We’re #1 in the #2 business
Oh boy, this one seems pretty self-explanatory. When referencing the #2, that refers to…well, you know. It isn’t the prettiest thing to be the best at, but it is something of a necessity. Don’t deal with any #2 if you don’t have to; let the best plumbers in your area make sure that these pesky problems are dealt with in short order.
Leave the #1’s and #2’s to those professionals instead of dealing with those nasty messes yourself.
Professional, affordable and we always leave the seat down
There has been a battle raging between men and women for a lifetime and that is whether or not the seat should be left down. Women everywhere will profess that it should be left down so that they can sit down safely in the middle of the night. Men will argue that women shouldn’t just go around blindly when it comes to toilet activity.
This discussion will rage on forever likely, but you can have a laugh when your favorite plumber makes light of it. But maybe leave the seat down so your wife doesn’t get mad.
Call us when you’re backed up
Man, the puns just reign supreme, don’t they? One of the biggest issues with plumbing is that they are clogged or “backed up”. In this instance, you likely need a plumber to come in and clear out that clog for you. It’s a nasty mess, but it is something that a qualified plumber can definitely handle.
Being backed up also means that you are having some gastro difficulty. You might have some stomach aches and cramps and can have difficulty “going”; hence being “backed up”. Like I said, puns are a big thing in this world.
Got a leak, we’ll take a peek
If it isn’t a pun it’s a rhyme. Rhymes can be something that stick in your head quite easily, hence the reason that there are some slogans that rhyme. This is one of those cases that refers to common household plumbing leaks. It is important not to let them go unattended because they can have serious repercussions.
Call in your favorite plumber the minute you notice a leak to prevent bigger issues from arising and you will be glad that you took the preventative measures to keep your house protected.
Plumbers do it at the crack of dawn
Another one of those weird sayings that just kind of became associated with plumbers. This also plays on the old “plumber’s crack” which has been associated with plumbers who probably need a belt or to at least pull their pants up.
“Plumber’s crack” has been the name associated to any time when someone’s pants are too low and you can see far too much of their rear end. Still, it’s a funny pun that will give you a chuckle and definitely harkens to plumbers everywhere. Making potential customers laugh is a good start when they have a plumbing difficulty.
We’re plumb crazy
Let’s put it this way: you’d be hard-pressed to find a plumbing company that doesn’t make some sort of plumbing pun. It is just the nature of the business and this one is no different. Obviously, it takes the word plumbing and ties it into a funny saying.
And the thing is, it’s probably not wrong. You have to be a little crazy to want to deal with some of the nasty grossness that comes with plumbing. Getting your hands dirty and disgusting is a way of life that you have to come to accept.
24/7 plumbing, we show up
This is one of those sayings that seems to get a better reception in the plumbing world itself as it is not one of your traditional puns and it doesn’t quite make everyone laugh. Still, it is one of those sayings that definitely makes you think and draws the attention of the audience to that company.
Not all plumbing slogans or sayings have to be funny; the goal is to illustrate how dependable and reliable that company is and this one does that in spades.
All cisterns go
What do you know, it’s another pun! Cisterns are tied into the plumbing world and it is a play on the old phrase “all systems go” which means that everything is set to go. Man, the plumbing world loves itself some puns, doesn’t it?
Still, it’s another funny pun that should at least grab the attention of the audience for long enough to get a bit of a laugh and leave the audience wondering a little bit more about the company in question. For that reason, it does the job it is meant to do and keeps the attention on that company for at least a few moments.
The best place to take your leaks
When all is said and done, you can bet on at least 15 of these sayings being puns because, as stated, the plumbing world absolutely loves its puns. This one is pretty self-explanatory: “taking a leak” means relieving yourself. Boom, that’s the joke. Not exactly the most complicated thing in the world.
This is one of those ones that will make you chuckle a bit and appreciate that at least these companies are trying to make what is a not so fun thing a little bit more fun.
Apple is one of the most popular and recognizable companies on the planet thanks to its iPhone, iPad, and iTunes products and programs. For this reason, that makes them ripe for parody and this one does just that by tying plumbing in with the popular company.
It isn’t the most creative or original idea in the world, but it is certainly something that will make your audience stop, think, and at least laugh a little bit. That’s all you can really ask for out of your slogan, isn’t it?
Plumbers have pipe dreams
Oh boy, another pun! Pipe dreams are the kind of dreams that one would have that are way off in the future and only vaguely possible. They are huge dreams that likely won’t happen but still exist in one way or another. Everyone has pipe dreams of their own.
On the same side of that coin, plumbers deal with pipes on a daily basis, hence “pipe dreams”. Another play on words for another plumbing slogan. It’s almost like all these companies get together and decide that puns are the only way to go for marketing purposes. There are a lot worse ones out there, I suppose.
We won’t drain your checkbook
Did I say that 15 of them would be puns? I meant like 18 or 19 of them. Puns are the lifeblood of the plumbing marketing game. Puns make you laugh, make you think of a variety of different things that are both related and unrelated to the plumbing industry.
This one, though, actually does appeal to customers in that it makes you realize that you don’t have to go for broke getting your plumbing taken care of. That’s a huge worry for customers and knowing that you won’t have to break the bank is a pretty big thing.
Our reputation has leaked out
What else is there to say at this point? Puns, puns everywhere! They are popular for a reason but they all kind of hit the same notes. Still, they are disarming and make for a fun time so they are what they are.
If it weren’t for us, you’d have no place to go
Funny as this one is, it’s the truth. Without proper plumbing, you really would have no place to go and that could turn into an ugly mess in a hurry. With the right plumbers, you can make sure that your plumbing is all working correctly so that you don’t have to worry about where to go or any unsightly messes that could cause some havoc in your life. This is one of the better sayings that there are, though it is a part of the flurry of puns that we have seen.
If water runs through it, we do it
This is pretty similar to the previous one in that it plays on words (like just about any other saying on this list, actually). And water runs through all of your plumbing fixtures, meaning that the company who made up the slogan can handle all of your plumbing needs.
That’s a somewhat subtle yet funny way to get across to your customers that you can do anything that they need and keep a light heart about it.
Call the best, flush the rest
Another pun, anyone? This is a great way to say that you are the best and to forget everyone else. That’s the idea, too: you want to present that you are the best in the business and that no one else can match up to what you can offer.
While it isn’t the best idea to insult the competition, standing out is difficult and you should try to do so anyway that you can.
Sh*t goes downhill and payday is Friday
This is more of an insider joke and less of a marketing term for plumbing. It basically means that things will be rough and all flow downhill, but that payday comes the same time every week. It is more for plumbers and their apprentices to help get through a particularly rough week than anything else, but it is still one of those funny sayings that is worth noting and is still highly relevant in the industry.
If you run your own business, you understand fully how difficult it can be to achieve growth and to find success in a given industry. In the plumbing industry, this is just as true as ever given the sheer amount of competition that exists in the industry.
That is why, after you have gotten your business off the ground, finding a way to maintain growth is so essential. If your company remains stagnant early on, it likely will not last all that much longer. Granted, your company does not have to become a behemoth, but it does need to grow in terms of its presence in order to find continued success.
Expanding and growing your business can mean something different for each business owner. Maybe you are simply looking to expand by eventually adding employees. Maybe you want to grow our profitability and revenue. Or maybe you want to find a balance in your life that just isn’t there.
Whatever the goal, it is important to know what you are looking to achieve in order to grow your business to the level that you want it to achieve. Don’t worry about becoming a giant; look for steady, reasonable growth that can lead to positive things for your business.
But how to achieve this? Here are a few helpful tips to get your business on the right path towards growth and expansion heading into 2020.
Pick an area that you want to grow in
Stating that you “want to grow” is as vague as it gets. There are so many different areas that a company can grow and expand that it helps to know specifically what areas you want to grow in. Having clear, concise goals can make it easier to focus in on those goals and put you on the clear path towards achieving those goals.
Don’t be afraid to be as specific as possible with your growth goals. Maybe you want to grow profit, perhaps you want to grow revenue. Or maybe you want to grow the number of trucks you deploy, the number of employees that you have on the payroll, or the number of customers that you have.
Whatever the goal, make sure that you narrow it down to a few specific areas. The key here is to make reasonable goals for yourself and your business. You don’t want to get too carried away with this – trying to expand in too many areas will leave you unfocused and will defeat the purpose – so make sure that you limit it to just a couple of areas at a time.
You can also attack this in a bit of a different way. Consider how each area impacts the other areas of your business. For instance, instead of focusing on adding to the number of trucks that you deploy, think about expanding the number of employees on your payroll. This way, when you grow the number of employees that you have, you are forced to grow the number of trucks that you deploy.
This strategy can help you to determine where you want to see growth. If you feel like expanding in one area could trickle into others, you might put a greater priority on those areas. Ultimately, it is important to know what your goals are and where you want to expand the most. And it is just as important to know why you want to expand.
Setting these goals will help you get some focus involved and will allow you to clearly work towards making those goals a reality.
Envision what you want
This breaks down your goals into a bit more specific a category. Instead of saying “I want more employees”, think about what the end result will look like by the end of a year, two years, and five years. Much like creating these goals is to eliminate the vagueness of wanting to expand, envisioning what it is that you want will help you determine the best way to get there.
Let’s take the “I want more employees” goal into account. Consider that not all employees are created equally. Do you simply want to grow the number of employees that are on the payroll? Or do you want to find the kind of employees that are versatile and valuable, that you can delegate to and ultimately trust?
Knowing what you want out of these goals helps to refine the vision down even further and give you something more concrete to focus on. This can be far more difficult of an endeavor than anyone might realize. After all, you are trying to implement consistent growth area by area. This requires patience that not every business owner possesses.
Speaking of, focusing on these goals can help you to develop patience as a business owner. Patience is essential to the success of your business. If you don’t have patience, how are you expected to grow your business? Growth rarely occurs overnight unless you have a truly revolutionary idea or marketing campaign and those are so few and far between that they may as well not exist, not reasonably speaking.
Having the patience to work towards your goals and to see them develop are vastly important. By working steadily towards these goals, you will develop the patience you need as a business owner and will develop an invaluable skill along the way.
You can even take it one step further by writing out the details to each of your goals. This will give you something concrete to focus on and you can even create something of a checklist to follow as you continue to work towards those goals.
Create steps to aid in the development of your goals
Envisioning the goals that you want to achieve is certainly an important step in the process. Without this, you can’t begin to create the kind of progress that your business craves. But how can you expand upon that vision and make your goals something attainable? How can you actually begin the work towards achieving those goals of growth?
The best way to do this is to do this is to create steps as you go. Change rarely happens all in short order; it happens over time and often in a slow and steady manner if you are doing it correctly. Without steps in place, you might lose sight of your goals because of the time that it takes to develop those goals and achieve them.
Creating these steps gives you a path of growth to walk down and see the results as you go. Let’s say that you have a goal of adding a dozen new employees over the course of one year; this is, on average, one employee per month. Knowing what your goals are here gives you an idea of what you should be averaging, but keeps you on track in the event that you have months that are faster or slower. For instance, if you hire two employees in one month and none in another, you know that it averages out and that you are on the way to achieving your goal. This is a great way to keep yourself on track and to prevent those highs and lows from throwing you off of your path.
It is also important to think about the necessary actions to complete those steps. Perhaps you have to implement some marketing into the mix or there are resources that you need to make that step happen. Knowing what you need to get to that next step can make it all the more realistic to achieve and will help keep a progression towards that goal. There are a ton of little actions and steps that go into achieving a goal; the more that you can implement and adhere to, the better the chance that you achieve that step or goal.
Create the necessary metric
There are some goals that are less tangible. For example, maybe you have a goal to increase the amount of revenue that you accrue during a given year. That is a metric that you can calculate as you can track your numbers over a given period of days, weeks, or months and compare it to where you were the previous year.
But there are some goals that don’t have those metrics to make it easy to see how your company is developing. It is for those goals that you need to develop a metric for yourself. Determine how it is you can measure the progress that you are making and to know when you might be able to cross that goal off your list. Without these metrics, you might find yourself aimlessly and blindly searching for progress, unsure of when you actually achieve it.
Find unique ways to track these goals that might not have solid numbers to them. Maybe you want to improve the quality of your business’ work. This can be achieved by perhaps campaigning for reviews from customers as you complete each job. You can then compile the reviews left and determine how you are faring. This will give you something tangible to work towards even if there aren’t solid numbers to go on.
The key here is to make any of your goals tangible even if the numbers are not there to back it up. If you can do this, you can give your goals a level of focus that will only stand to benefit your company and the growth that it hopes to achieve over a given period of time.
As you can see, the name of the game towards growth for your company is to set clear, concise goals that give you and your company purpose. When you don’t have those things, it can be easy to lose focus and to stray away from the things that you need to do to make your business find continued growth over a given period of time.
Get the help that you need
One major issue that business owners can run into is the hero syndrome. Simply put there are too many business owners who want to do everything themselves and don’t ask for the help that they need along the way. The simple fact of the matter is that, if you want to run a successful business that seems proper growth, you have to know when to delegate and where to ask for help. It is the way of business whether you want to accept it or not.
Where and how you get that help can vary. Maybe you take the time out to read something like a magazine article or a book on the topic at hand. Maybe you end up watching a few educational videos on YouTube to help you along the way. Or maybe it means finding someone to lean on, a person or people that you can depend on to help you achieve the goals that you have set forth for yourself and your business.
Because most plumbers are hands-on kind of people, it can be difficult to lean on others. But the fact of the matter is that you cannot possibly expect to know everything, learn about everything, and handle all areas of the business yourself. You need dependable, reliable help. Whether that is in the form of other employees, consultants, or whoever is ultimately up to you.
Businesses that don’t look for help in the right ways are often the ones that fail the quickest. Being successful does not mean doing so by yourself; it means knowing where and when to seek the help that is necessary to achieve a goal. And if you are achieving goals, your business is making progress and showing growth. And that’s the whole point of this article, is it not?
Put that pride aside and reach out for a little bit of help. You will find yourself and your company making the strides that you desire because you weren’t afraid to ask for a helping hand. Businesses thrive when people work together and that shouldn’t be different for your business.
Re-assess, make corrections where necessary, and push forward
One of the most important things about trying to attain a goal is to make sure that you are always trying to find ways to improve the chances that you will achieve that goal. Rarely does a plan get put into place that doesn’t encounter some difficulties or issues; this will likely be true as you implement the plan that you deem necessary to achieve the goals towards growth that you have set forth.
Re-assess the goals that you have set forth and the progress that you may or may not be achieving. When you re-assess the steps that you have outlined, you can properly identify where you are finding success and where your steps need work. Not only that, you keep that focused eye towards your goal by looking at it to see where you are having success and where you need work. This is a way to keep your eye on the prize while taking those necessary steps towards improvement.
Of course, re-assessing is all fine and good but it won’t do a whole lot of positive things if you aren’t willing to make changes. If you find that one of your steps is not showing the progress that you hoped for, don’t just put it out of mind and hope it will improve. Determine where you can make the changes that will make it a successful step. Again, you aren’t likely to create universally successful steps; one or more of them will have issues that need tweaking. Be willing to look at that.
Ultimately, the biggest and most important thing that you need to remind yourself along the way is to keep going. Growth and development rarely occurs overnight; it is a marathon, not a sprint. It can be easy to lose focus and sight of those goals because you want to see a substantial amount of development in short order. But being able to stay focused, keep your eyes on the prize, and continue working is what you will need to do to develop the amount of success and growth that you are hoping to achieve.
This is a good lesson to learn for anything in life, not just your business. There will come times in other aspects of your life where there are hindrances or roadblocks; telling yourself to keep going is how you will power through those detrimental instances and find yourself on the other side, oftentimes more successful than when you started.
It can be difficult to keep these things in mind, but it will also help with your overall patience towards your goal and keep what you want in your mind’s eye. Goals and progress require work; this is a universal truth. Keep your head up, your eyes forward, and focus on the things that you can do to improve your chances of success. Ultimately, if you put in the work and remain patient, you will see the results.
What’s more powerful than a name? Your plumbing company name not only establishes your identify to potential clients, it communicates who you are to search engines as well. That’s why originality, clarity, and conciseness are so crucial when it comes to choosing your brand name!
In our latest discussion with Jason and Nolen, they’ll explore some simple guidelines on choosing a brand identify that’s optimized for search. Following these guidelines could be the difference between steady traffic and none at all! Be sure to listen in if you’re rebranding or kicking off a new plumbing business!
Helpful Tips on Naming Your Business
Pick a name that’s very memorable!
Generic names do not rank well in local search.
Avoid using your city in the name.
If you have an interesting personal name, consider using it for your company.
Purple Monkey Plumbing
What do you say: is “Purple Monkey Plumbing” an effective company name? Believe it or not, your answer says a lot about how much you understand local search marketing! We’ll reveal this name’s effectiveness at the end of this short blog. Before we get there, let’s run over a few facts about your company name.
The Purpose of Your Company Name
No, it’s not just to sound cool! Your company name helps people identify your services and stand out from other businesses. Think of the dozens of contractors that operate in your city alone. In broader metropolitan areas, your business could be competing against hundreds of other trained professionals.
When a local homeowner’s water heater breaks down and needs repairs, will they remember your brand name?
Despite the size and prevalence of the search engine, even Google can have a challenging time telling businesses apart! Your company name allows the hardworking Google Search algorithm to separate your brand from other nearby players. Choose wrong however, and your website may never receive the traffic you need to earn leads.
Watch Out! Some Brand Generators Can Produce Extra Generic or Misleading Names.
How to Pick a Company Name
There are two key qualities your brand name needs to succeed in local search: distinctiveness and memorability. While there are a host of other traits that could aid your other marketing activities, these two qualities are non-negotiable. What do these two terms mean?
First, a company name should stand out from the crowd. We hate to say it, but “5 Star Plumbing” isn’t going to be easy to remember (for consumers or Google). Steer clear of generic terminology that could get your brand confused with another professional’s! A memorable company name also increases the likelihood of past clients searching for your brand directly in search. Direct searches enjoy a higher chance of converting into actual sales.
The Classic Naming Mistake
Ten years ago, it was common practice to take a common search term, such as “Plumbing Company in Dallas, TX” and adopt it for your business name. This practice was enormously successful, so everyone and their grandmother started choosing generic names for their plumbing companies. Then Google stepped in with an algorithm update. Countless professionals started dropping off the map.
City Based Names Will Likely Pit You Against Citation Companies and More Popular List Articles.
Today, choosing an (Insert City) Plumber company name makes it almost impossible for people to find your business. Even if someone searched your name directly, Google would think the consumer was looking for a list of plumbers in your service area. Your business profile won’t even show up!
Bottom line: stay away from generic brand names, even if they are optimized for your city.
Other Important Steps for Your Business
Once you’ve decided on a quality company name, there are still a few steps to take to start ranking in local search. First, you’ll need to register a domain that closely matches your new name. If you plan on expanding your business into other cities / states, make sure you don’t pick a domain with a location prefix.
Make Sure Your Hosting Company Registers Your Company as the Domain Owner. Image From Bluehost
Make sure that you own the domain, not the registrar. Too many plumbing companies have gotten screwed over by their host when their registration expired. Just play it safe and make sure you buy the name!
Next, you’ll need to register the company name and domain with Google My Business (GMB). Google will provide a verification method for you to complete, then your plumbing company will be eligible to start ranking in local search. Fill out as much of the information as possible. The physical address for your company should be exactly the same as the one you registered with Yelp, the BBB, etc.
Need Help With Your Branding?
By the way, yes! Purple Monkey Plumbing could be a very successful company name.
At Plumbing Webmasters, we support hundreds of professionals from around the country with professional web design, brand development, and organic SEO solutions. If you’ve been looking for a seasoned digital marketing team to partner with, we’d be thrilled to talk with you! Call us anytime at (877) 388-9884 for a free consultation.
Being a plumber or a plumbing contractor is tough business. Customers have a wide variety of problems that they depend on you to deal with. This means that you, as a plumber or contractor, have to have all of the necessary tools at your disposal to ensure that you can get the job – any job – done with the utmost quality and efficiency.
There are an array of tools that combine multiple operations together to ensure that you get versatility and reliability without having to spend a ton or have a lot of storage space for separate tools.
No more having to carry a ton of tools with only one specific use again. No more having to sift and sort through those tools to find the right one for the job.
These are ten of the newest and must-have tools on the market today for plumbers and plumbing contractors; tools that no professional should be without.
Bosch 1/4” Hex Impact Driver
Though there are a few of these on the market currently, the brushless impact driver is a must-have for anyone in the plumbing industry. With a torque of 975 in.-lbs. and a weight of just under two pounds, you can’t beat the level of power that comes out of such a small package.
The customers have spoken: this is a must have. Don’t ever leave home without an impact driver like this one. You will have most of the battle won with this hex impact driver and won’t need a whole lot else in your tool bag.
With the ultimate in versatility, reliability, and power, the hex impact driver delivers in all aspects. Make any job easier and more convenient than ever before.
Hilti Cordless Rotary Hammer
For the longest time, the hammer has been a staple of any handyman’s tool belt. But as the times have changed, the hammer had to follow. The traditional hammer that you held and swung at your target got the job done for a long time, but they have evolved.
The Hilti cordless rotary hammer gives you the ability to deliver even more power in tighter spaces than ever before. It is perfect for drilling into masonry, concrete, wood, and steel for removing and driving screws. It also has a specially designed mechanism for hammering that can reach up to 5200 impacts per minute.
Your old hammer can’t even begin to compete with the cordless rotary hammer. It provides far more power and range, as well as features, than ever before possible from a hammer. Make sure that you have one in your tool bag before you head out again and you will never have to worry about having enough power for the job again.
Milwaukee LED Compact Site Light
The compact site light offers two lights in one for both tasking lighting as well as area lighting. It has an output of 2,200 lumens while in area mode that is made for illuminating larger work areas and 1,000 lumens of flood lighting that is meant for task situations. Simply put there is no instance that this compact site light cannot handle.
Best of all, it offers up to 18 hours of total runtime so you can be certain that you are getting all the light that you need for the most time possible. Not only that, it is constructed of high impact polycarbonate so that it will stand up to the maximum amount of abuse without breaking down.
With unmatched reliability and capability, it is little wonder that this is such a popular option among contractor and plumbers. You will always have the compact site light to guide your way.
Bosch Self-Leveling Cross-Line Laser with Plumb Points
If you still have a traditional level in your tool bag, throw that thing in the garbage right now. It is outdated in general, but especially when you can have a Bosch Self-Leveling Cross-Line Laser at your disposal. There are no other leveling options out there with the capabilities that this tool has.
This self-leveling cross-line laser delivers the ultimate in versatility by providing highly visible laser lines and points. Additionally, these lines and points can be turned on both singularly or together to provide a vertical level, horizontal level, as well as plumb transfer applications.
Make measuring and leveling far easier than ever before when you implement the highly popular Bosch self-leveling cross-line laser with plumb points. You can cut out a few outdated tools out of your tool belt and add this do-it-all tool.
Milwaukee Cheater Adaptable Pipe Wrench
There was once a time where it was necessary to carry a whole kit of wrenches for each and every situation. Sure, you were prepared, but you had to dig through your tools to find the right wrench for the job and then go through the hassle of finding the right wrench for the job.
The Cheater is an adjustable, adaptable pipe wrench that offers two interchangeable handles that are threaded; they offer 10” length when used with no handles for the tighter spaces, an 18” length with a smaller handle for your general purpose usage, and a 24” length that has a longer handle for maximum reach and leverage. There is quite literally nothing that you cannot do with the Cheater.
This is an absolute must-have for plumbers or contractors anywhere. It is incredibly versatile and can help you cut down on the number of tools that you need in your tool bag. What can be better than that?
DeWalt Press Tool
If you are in the plumbing industry, it goes without saying that fitting the new pipes can be some of the most difficult work that you have to do. And like some of the other tools on this list that replace outdated tools, the DeWalt press tool will do the same.
This tool is capable of pressing pipe fittings all the way from ½” to a whopping 4” in both stainless-steel and copper piping. It is capable of completing the full range of presses as well as a wide range of crimping heads as well as attachments for a variety of applications and materials.
There are times where you need to perform an inspection before you ever to start work. This is to ensure that you are of the utmost certainty where the issue lay and to ensure that there are not any spreading issues to be aware of.
This can be highly difficult without the right tools at your disposal. With the Rothenberger ROCAM inspection camera, you can be certain that you will find the problem every single time with the least amount of difficulty involved.
Suitable for pipework from 40-300mm in diameter as well as a 30m x 7mm pushrod that can be extended an additional 8m , you can get to just about any area possible. There are also 25 waterproof LEDs that ensure you can get all of the lighting that you need along the way.
There is no better tool on the market today when it comes to pipe-fitting. What used to be a difficult task has now been made easier than ever because of this reliable and versatile camera. Never let a problem escape unseen ever again when you can have this awesome camera in your employ.
Milwaukee Drain Snake Kit
This is a necessity for any plumbers out there. Clogged drains are one of the most common issues that customers call in the professionals for. With this drain snake kit, you can make short work of any clogged drain in a moment’s notice.
Simply put this is the ultimate service plumbing solution. With a weight of only 10 pounds, it is the lightest of any professional drain cleaner on the market today. It has a hybrid, unique design that can provide both the benefits of a floor based drain cleaner as well as a handheld into one machine.
Traditional, manual snakes are fine and well but the Milwaukee drain snake kit provides versatility and quality that has yet to be matched. Add one of these to your tool bag and you will have a huge variety of problems taken care of thanks to one tool.
RIGID Straplock Pipe Handle
One of the biggest issues when it comes to the maintenance and installation of those larger diameter metal and plastic pipes is not in the weight itself. Instead, it is actually the grip that turns out to be the biggest issue for users. When you can’t get the proper amount of grip and leverage, you can’t get the proper amount of force in applied in all directions.
Never struggle with larger diameter pipes again when you can implement the pipe handle into your tool bag. It is a favorite among plumbers for good reason and will likely remain that way for a long time to come.
Milwaukee Sawzall Reciprocating Saw
As much as the entire plumbing process has changed for the better, there will still come a time when you need to get down to the nitty gritty and do some old fashioned grunt work. Thankfully, you don’t have to grunt quite as much as you once did thanks to tools like the Milwaukee Sawzall.
There is also a ONE-KEY component that lets users track and customize the performance of the tool for a productivity that is unmatched. You can even track and manage the tool through the associated app as well. That’s the kind of versatility and convenience that many manufacturers wish they had.
The customers have spoken and made this sawzall a favorite among plumbers and plumbing contractors out there. Make sure that you add this one to your repertoire immediately.
Thankfully, times have changed and technology has evolved to allow you to the best job you possibly can with the greatest of ease and convenience. You don’t have to worry about lugging around a huge amount of tools in some big, clustered van again; you can carry a handful of tools in your truck or car and have easy access for whatever job you might need.
Finding a quality plumbing service can be difficult, especially considering just how many are out there. That is why plumbing websites are of the utmost importance. This is the place where the company can convey information about their company to the prospective customers and make the first impression that is so valuable.
A quality website makes it easy to find the services that you are after in a few short clicks and will make it even easier to find contact information, in an effort to generate more plumbing leads.
There are a few companies that employ the ideal that a website makes all the difference in the world and use that philosophy to ensure that their websites are making the kind of first impression that will make an impact. Plumbers themselves often ask how to create a plumbing website. Here are 15 examples of high-quality designs with effective SEO:
One of the most trusted and dedicated services in the Fort Worth area, Westside Plumbing manages to set themselves apart from the competition not only through quality, consistent work but with a website that makes it easy for customers to navigate and find what they are looking for.
Westside Plumbing has a website that cleanly delineates each of their services. There are tabs for the individual residential services as well as their commercial services. You can find a dedicated landing page for everything from faucet repair and installation to garbage disposal repair and everything in between.
Best of all, their contact information is everywhere. If you are enjoying what you see on their website, the phone number is plastered everywhere so you won’t have to jump around to find contact info. And they have a contact form right on their home page with the ability to choose specific services.
Pittsburg, CA Plumber
There is a countless number of plumbing services throughout California and with good reason: it is one of the most densely populated states in the union. Surely there will be a huge array of services all vying for the same audience.
With a clean website, Pittsburg Plumber manages to stand apart from a sea of competitors. They have a clean layout that makes it easy to navigate as well as individual landing pages for each of their services to make it easy to find what it is you are looking for.
Not only that, their contact info is everywhere so you won’t have to jump around to look for a phone number or address. Some of the best services around might have websites that make it difficult to find even the most elementary of information about them. That’s why it is critical to have plumbing website content that engages the visitor.
Patrick E. Chase Plumbing
Not every business has to have a fancy name to get the recognition that it deserves. Sometimes, all you need is a dedicated, professional service and a clean, concise website to get you the kind of brand recognition that most businesses would love.
Patrick E. Chase Plumbing doesn’t have anything flashy on their website; just a good, clean design and easily accessible information. When you are trying to find the information that you need to get plumbing repairs done, the last thing that you want is to have to jump through hoops to find the information that you need.
Their website also offers a blog that ha helpful tips for a variety of different subjects. If you ever wondered what could make your water heater go bad, their blog can offer you helpful hints. Smooth and to the point, this is how a professional website should look.
Lionfish Plumbing of CA
As mentioned previously, there are a huge number of plumbing services that are available throughout the state of California. This means that it can be difficult to differentiate them and to determine which one is the best for your buck.
But Lionfish Plumbing of CA manages to stand out from the rest of the pack by providing quality work and a clean, concise website for their prospective customers. If you ever had a doubt about the kind of service that Lionfish Plumbing provides, one look at their website will change that in heartbeat.
Their website is compartmentalized in a clean and efficient way. This means that customers can navigate their way through with complete ease, finding the landing page that they are looking for without a hassle. And never worry about having to find contact info; it is on every single page making it easier than ever to contact them.
Hot n’ Cold Plumbing & Gas Piping
If you find yourself in need of plumbing services in the greater Huntsville, AL area, there is one name that stands out above the rest and that is Hot n’ Cold Plumbing & Gas Piping. They are dedicated to providing quality customer service and even better home services.
In addition to the wide array of services that they offer, which are neatly parsed out through category dropdowns as well as individual landing pages, they also have a dedicated reviews section. This is great for determining the trustworthiness of the company and whether or not you feel like they can deliver the services you need.
Hot n’ Cold Plumbing & Gas Piping remains one of the best names in the business and their website is a clear representation of both the services that they offer as well as their level of professionalism.
Piece of Mind Plumbing
Based out of Fort Worth, TX, Piece of Mind Plumbing is a 24/7 plumbing company and service. They are there whenever a plumbing need arises because they understand that plumbing problems don’t have a set of dedicated hours.
When it comes to their website, they make it easy to contact them with a few fields of information at the bottom of their website so that they can get your essential contact information. With an affordable and quickly responsive service that makes them a favorite throughout the area.
Don’t deal with a supposedly professional company that doesn’t have a professional-looking website. Turn to the pros who know how to reach their customers the best and allow them to get the information that needs for the job at hand.
Piece of Mind Plumbing has a website that rivals some of the best in the business.
Service Force Plumbing
If you live in the Rockville, MD area and find yourself in need of plumbing repair services, there is no other name that you need to know other than Service Force Plumbing. They have been a full-service plumbing company for years and were even elected as one of the best of 2019 according to HomeGuide.
They have a keen understanding of what is needed for customers when perusing a business’ website. They parse things out individually by category and service, allowing potential customers to find exactly what they are looking for with minimal effort.
In addition to easily accessible contact information, they also have reviews from actual customers so that you can see just what others experienced when using their service. There are few websites out there that are this clean and easy to navigate; that means your prospective customers find what they want quickly.
Sunset West Plumbing & Rooter
When you are looking for plumbing service in a hurry, you don’t’ want to have to fiddle around with a website that is not intuitive. Some websites can be overly clunky and make it difficult for you to find the information that you need before making your selection.
Sunset West Plumbing & Rooter is one of the best looing plumbing websites on the web. Their site is clean and simple, getting you to where you need to be in a hurry. Their contact information is all over the site, so you can get to them with just a single click regardless of where on the website you happen to be.
They outline their dedicated service area so that you can find out if you fall into their service area and not have any doubts. With the number of services that they offer, they make it easy to find anything in a single click.
Top Shelf Plumbing
There is something to be said about the presentation. While it is not necessarily the most important thing in the world, it can dictate what a prospective customer thinks about your business. This is why having a quality website is of the utmost importance, especially in a crowded business like plumbing services.
This is where Top Shelf Plumbing manages to stand out. In Orange County, CA, there is an endless amount of choices for plumbing services, but Top Shelf stands out for a variety of reasons.
One of these is that their website is sleek and modern, clean and easy to navigate. Not only can you find the page that you are looking for with little to no effort, you can contact them on one of their social media outlets just as easily.
They make it so easy that you honestly don’t need to go past their home page. They layout who they are, what they offer, and how to contact them with nothing more than a scroll needed. That level of accessibility and ease is what separates a quality company from the rest.
Top Shelf truly is among the best around and their website is evidence of that.
KRK Enterprises, Inc.
One of the important aspects of a website is the color scheme. It sounds pretty trivial, but it’s true. Whatever the colors of your business or logo, it is important to implement that color scheme throughout your website design. It looks odd and unprofessional if your logo is one color scheme yet your website is another. This is a small but clear example of synergy throughout your website and, ultimately, your business.
This kind of synchronicity is important to display throughout a website. The pages that house your services should be clear and concise, the kind of clarity necessary for your prospective customers to find the information that they are after.
KRK Enterprises, Inc. does not have the flashiest of websites, but they grab the attention thanks to their bright color scheme and a well laid out group of information. Whatever question you might have, there is likely a link to the answer on the home page. That is a professional website.
There is one underrated yet essential aspect to a professional website that doesn’t really get talked about: personalization. There are a ton of huge companies out there that feel like big, soulless machines that are simply there for revenue.
When a company can implement a bit of humanity and care into their website, they have already managed to stand out amongst the pack. Ingram plumbing shows you their actual staff and actual job sites so you get a feeling of what the jobs are actually like. This is hugely important when presenting a professional yet approachable image.
Ingram Plumbing continues to be one of the best in the business for a lot of reasons and their highly professional and fluid website is just one of many. For those in Friendswood and League City, TX, this is the name that you need to remember for all of your service needs.
Delk Plumbing, Inc.
A good plumbing company knows that it has to establish itself as trustworthy and reliable. This is true for just about any business, actually, but in an industry where it is imperative to enter a customer’s home, it is even more important.
That is why Delk Plumbing, Inc. goes through the steps to show you why they should be trusted right on their home page. They tell you the facts: they are licensed and insured, they are honest and professional, and they 100% guarantee your satisfaction. These are the kinds of things that consumers love and come to depend on and they have it in spades.
Delk Plumbing, Inc. makes it easy to navigate their site to find the service that consumers are after so that they can get the service they need quickly and cost-efficiently. It is hard to beat that kind of convenience.
As a plumbing contractor in a world of plumbing contractors, there are a few ways to stand out as a business. One of these is to establish a feeling of being trustworthy and providing a professional, affordable service.
Binta’s Mechanical does this through its continued dedication to quality and service but also sets that tone on their website as well. With their friendly, smiling staff adorning the front page, you get a feeling for who they are right away.
They keep prospective customers on their website by offering their services on single landing pages and by also offering reviews and testimonials about real customer experiences with their business. This is the best way to get the attention of customers and make them feel like they trust and know your business. By combining all of these elements, Binta’s Mechanical presents a professional image that many businesses strive for.
Best Plumbing of Denver
Every business will say that they are the best, but there are two ways to show it: through dedicated, quality service and through a website that illustrates the best qualities that the business has to offer. For these two reasons, Best Plumbing of Denver manages to stand out above the rest.
Their website is clean and modern and cuts right to the chase. Instead of making you click around to find the service that you are looking for, they list their services right on their home page along with their contact information as well. Never waste time looking for the information that you are after when using Best Plumbing of Denver.
Instead of just telling you how great they are, they show you. With pictures of actual sites as well as a detailed and concise description of the services that they offer, you know the kind of service that you are in for when you use Best Plumbing of Denver. As a multi-skilled plumbing service, they set an example for commercial plumbing websites, as well as residential ones.
While a little bit of a comfy, cozy feeling is definitely something that will work for professional websites, there is also something to be said of a crisp, clean design that showcases the services that your company offers without inundating the customer with things to click on.
BDS Plumbing accomplishes this with modern hoverable text. Instead of crowding their site with text about each of their services, they use a touch of modern to put text over pictures when the user hovers. This saves space on the page and allows visitors to get the information that they are after.
For one of the finest services in the state of Georgia, BDS Plumbing is definitely a name to check out. They provide the kind of quality and service that we all crave but they also deliver it through a website that feels modern and classy. That style and presentation goes a long way towards drawing in prospective customers and delivering the message that BDS Plumbing is great at what they do.
That level of style and convenience is hard to come by and BDS delivers it in spades.
What’s the mark of a successful plumbing company? Determination, adaptability, and earnestness. All these qualities make for a fantastic business, no matter what industry you operate in. When it comes to spreading your brand in search engine marketing, these characteristics will help you keep at it while those sweet, sweet leads start to trickle in.
Today, Nolen and Jason talk about what separates the top ranking plumbing companies apart from the rest. If your company doesn’t quite earn the rankings you’d like, be sure to listen in.
Key Lessons for Plumbing Professionals
Your top competitors work hard to earn their rankings in search engine marketing (SEM)!
Online success takes time and money, but anyone can win.
There’s no secret weapon to succeeding on Google Search.
Plumbing Search Winners
You know them well by this point: the top performers in your local market. Every time you run a Google search to see where your brand lands, these plumbing companies sit comfortably in the top positions on the front page. What do they do different? How did they get so lucky?
Search engine marketing champs don’t win by luck! They win because of determination.
So many plumbers break into the industry just to give up early in their online marketing efforts. Those top companies in your market however, kept at it and are reaping the rewards as a result. So what sort of qualities can they inspire to help you rank up?
Quick Tip #1: Keep at It!
Trial and error courses through every discipline of marketing, and business management in general. For plumbing professionals just getting into local search, earning high quality rank positions may feel like a daunting task. Keep at it!
While your brand needs some time to start ranking for those primary keywords and phrases, you can use secondary keywords to supplement your leads. Keep producing that content that’s enriched with multiple keyword combinations. Some of our clients at Plumbing Webmasters are listed for over a thousand different words and phrases. If you stay determined and continue to release quality material, your overall brand ranking is sure to rise.
Quick Tip #2: Adapt as Needed
Finding success in online search engine marketing is something almost anyone can accomplish, with the right strategy. Staying at the top however, requires a continued commitment to studying and adapting that strategy. As Google releases, new algorithmic changes and/or new search-related products, learn to experiment with the changes.
Moz, Search Engine Land, and Search Engine Journal are three great sources for hot industry news and strategies. Try taking a few hours each month to see what’s new in search engine marketing. You may find fresh opportunities to improve your rankings in local search, such as the rise of featured listings in SERPs (see our guide on Ranking #1 in Google).
Quick Tip #3: Get Invested
Marketing is simply a part of doing business these days. Traditional methods of spreading brand awareness – we’re looking at you, door knocking – simply don’t provide the same results they did a decade ago. That’s why search engine marketing is more essential than ever before for driving people towards your business and creating leads. Successful marketing requires investment: time, effort, and money.
Learn where to invest your resources for maximum impact. While lead gen companies and PPC campaigns provide a more immediate return, dedicating resources to quality website design and plumbing SEO can generate a long-term supply of cheap, but high-quality leads. Figure out what works best for your business!
Finding a Quality SEO Partner
Most top ranking businesses don’t even try to handle their own online marketing, unless they’ve already grown into a huge enterprise. Small businesses have fewer options in the way of SEO management. Even a permanent employee can have a hard time keeping up with the demands of design updates, content production, advertising management, etc. That’s why most plumbing professionals eventually team up with a search engine marketing company to handle the load for them. Before we finish our discussion for the day, here’s a few tips on discovering a quality SEO team.
Where Does Your Search Engine Marketing Team Draw Traffic From?
Picking Your SEO Marketing Team
Look closely at their billing procedures. Try to avoid companies that only offer annual contracts or even longer-term agreements.
Ask what their clients have to say about their results.
Check their organic rankings in Google search. Then check their clients’ rankings.
See how well they communicate. Can they clearly explain their services, or do they talk incomprehensible jargon?
Determine how easy it is for them to make changes to their websites, ad campaigns, etc.
Follow these tips, and you’ll weed out the vast majority of the underperforming SEO companies out there. As always, our team at Plumbing Webmasters is happy to partner with you for your search engine marketing needs. Consult with a professional anytime at (877) 388-9884!
Congratulations! You’ve just started your professional plumbing company. You’re also dirt poor and have no marketing budget to speak of. We’ve all been there.
Thankfully, there are plenty of ways to start earning brand recognition online, without breaking the bank. Today, we’ll discuss a number of free to cheap activities that anyone can handle. If you’ve been worried about getting noticed in local search, be sure to listen in!
Key Insights on Plumbing Marketing (on a Tight Budget)
Register a domain under your name! Make sure it’s distinct from common industry terms.
Set up your Google My Business listing and submit your address. Complete the free forms.
If you don’t have money, try a cheap service like WIX and GoDaddy.
Stay away from digital marketing services in the mid-hundreds. You’re better off going DIY!
Starting Fresh in Local Search
Normally, our team at Plumbing Webmasters likes to steer the conversation away from other web design companies. We may also go the opposite direction and show just how many people get royally screwed by other SEO companies. But we’re going to do something different today, because sometimes you just need a place to kick off your marketing plan.
If you have no marketing budget to speak of, starting up your out-of-home plumbing company can be a real challenge! With so many established businesses in the community, how can you start making a name for yourself? It all begins with a domain name and a company website.
Without an established budget, there’s only one solution left: go DIY (do it yourself)!
A 3-Step Starter’s Guide
While many marketing activities can help you cultivate clients, three are absolutely mandatory. Without these three steps, your plumbing SEO has almost zero chance of taking off and earning clients for your business.
Your Three Essential Steps
Step #1: Claim Your GMB (Google My Business) Listing.
Among the numerous qualities it has and the benefits it provides, your Google My Business listing is absolutely free. It’s Google’s way of getting to know your business location, basic service category, and operating hours. Fill it out as much as possible, and regularly come back to it as you gain more information. Your GMB listing helps you start showing up in local search queries. Then there’s the crucial ability to gather Google Reviews!
Be sure to use the same physical address for all your citations as your business grows. This makes the Google Search algorithm more confident in your operating area, increasing your chances of showing up for localized searches. When business booms, your marketing budget expands, and your company grows into an office, you’ll need to change the name for all of your citation listings (BBB, Angie’s List, Yelp, etc.).
Choosing a Domain Name
Your domain name isn’t just a web address. It’s also part of your brand identify, and it heavily impacts people’s ability to find your company online. Choosing a smart domain and guarding it carefully will help your business grow consistently over time.
Domain Name Examples
What makes an ideal domain name? Memorability and uniqueness. Thousands of businesses shoot themselves in the foot by picking what they think will rank well in search. They use part of their small marketing budget to purchase a combination of their local city and a popular plumbing term. That’s a huge mistake! Many established companies already rank for similar names, and Google almost never ranks a new business over a seasoned competitor with a close name.
Craft Your Company Website
The most involved portion of your online marketing, website design requires careful planning, research, and patience. With that being said, it is possible to craft a beautiful website on a tight budget. With plenty of design sites and templates to choose from, anyone can build a basic but functional site for under $100. Your website may not be fully optimized for local SEO, but that’s okay for now.
Key Highlights on Website Design
Make sure your navigational menu is compact and fully functional.
Have your site inspected by several people for spelling and grammar errors.
Create a service page for every major category (at least). Do child pages if possible.
Test your site for usability and ease of navigation.
Need Help Getting Started?
One last note: Be sure to create listings in each of the major citation companies: Yelp, BBB, etc. Facebook Business profiles can also help you earn a handful of leads as you get the ball rolling. Starting a plumbing business is tough work (especially without a marketing budget), but success can be yours with diligence and careful planning!
Want some professional insight as you begin your business? Call the Plumbing Webmasters for a free consultation! We support hundreds of plumbers around the country, and we’d be happy to support you however we can, even if you don’t have a big marketing budget.
Consumers are often driven by emotion, rather than logic. Even in the most crucial homeowner decisions, how we feel still influences the decision making process. That’s why professional web design, specifically the user experience, is so critical to a website’s overall effectiveness. Text walls and poor menu navigation may seem like minor annoyances to a business owner, but the frustration they create may cause would-be clients to take their business elsewhere!
That’s why we’re taking a look at smart website design for a pleasant, productive user experience. If your plumbing company has struggled with high bounce rates and other poor site metrics, be sure to read along.
Create a Journey: Site Navigation
The goal of navigation should be to connect your clients with the services they need the most, in as few steps as possible. Picture the end goal of each type of client and create a simple one or two click path there. The easiest way to accomplish this is with a navigational menu at the top of your page. You can also place related links throughout your content below.
A Dropdown Menu and Collection of Service Pages Make for a Faster User Experience.
Here’s a good rule of thumb. A new website visitor should be able to locate their desired service page and your associated number in under 60 seconds. Any longer, and there’s a good chance your target users will give up and try a competitor’s website. Under 30 seconds would be even better!
Most plumbing companies can break down their users into three camps: frantic homeowner (or business owner), intentional scanner, and mild-interest reader. You may recognize these as phases of the customer buying cycle. There’s a purchase time frame associated with each category. Scared homeowners in need of immediate service may take less than a minute between finding your search listing and calling your office. Intentional scanners are actively hunting for a solution, but they may look through multiple websites first. Finally, mild-interest readers merely browse for information. They’re more interested in pricing data, as well as planning insights for upcoming projects.
Choose Responsive Design
How Does Your Site Read on Mobile?
By now, you’ve probably noticed that most people prefer to browse on their phones. Responsible design (also known as mobile responsiveness) simply means that your website can adapt itself to fit into a user’s phone. Nothing disrupts a user experience like trying to pinch and side scroll through a desktop sized page!
Thankfully, it’s remarkably easy to create a mobile friendly website.
WordPress alone offers thousands of templates already designed for mobile responsiveness. A professional web designer can also produce a site that fits inside the palm of your hand. Wondering whether or not your company website caters to the mobile user experience? Simply Google Search “Mobile Friendly Test” and use the search engine’s free testing tool!
Remember, mobile friendly sites are the norm now. Since responsive design tools have been readily available for over five years, Google won’t promote a site that only provides desktop viewing (at least on the first page of search results). By the way, if a marketing company tries to pass off responsive design as a new capability, they’re pulling your leg!
Helping the Frantic Homeowner
Think of your website from the point of view of a frantic homeowner trying to get help in an emergency. When every minute counts, there’s no time to waste carefully reading through your company bio. All an emergency plumbing client needs to see is:
4-5 star ratings in local search
Your emergency plumbing service page
Your company phone number
Many frantic clients won’t even make it through all these steps, instead calling the first 4-5 star plumbing company they see straight from the local map pack! That’s even more reason to make sure your service pages have been properly optimized with the appropriate keywords and calls to action (CTAs). Your Google My Business account will also heavily impact your service page visibility.
Catering to the Intentional “Scanner”
In this phase, consumers have started to consider the different options they have to tackle a plumbing project. When it comes to plumbing SEO, there’s usually a driving force behind these potential clients, such as a rising water bill or a suspicious leak in the yard. In other words, these people have real motivation to find a solution within a few days or weeks.
Bombarding your clients with sales pitches and confusing website navigation only sabotages this natural momentum. Instead, focus on creating easy to find paths between your homepage and service pages. There’s your navigation menu at the top, an easy way to connect to your services quickly. You should also take a little time to talk about your service categories on the homepage itself, then include links to your various solutions.
Finally, we come to the service pages, the last stop in the scanner’s journey before contacting your business. To really nail these pages, focus on a handful of objectives:
Reviewing the problem(s) that specific service solves.
Educating the reader on the typical service process (step by step).
Providing applicable images that showcase the service / product.
Providing a clear calls to action at the beginning and end of the pages.
Courting Future Customers
These casual browsers aren’t interested in immediate plumbing service. Most visit your website for research purposes. From identifying ways to save on water costs to planning their next bathroom remodel, mild-interest readers crave professional, unique insight for their projects.
Unlike your other two user categories, mild-interest readers have a high chance of landing on your website through blog articles and other forms of content marketing. If you’ve been faithfully posting how-to guides on your company blog (as you should be), make sure to keep linking back to related service pages. This creates a natural introduction to your solutions, sowing seeds that will slowly grow over the coming months until the readers return as active shoppers.
Enrich With Beautiful Imagery
Nothing creates a more comfortable user experience than classy imagery! It’s easy for readers to lose themselves in a great wall of text, which makes a well-placed custom photo such a relief. By carefully spacing out your wording with original images, readers can better digest information and learn about your services.
When You’re Afraid of Information Overload, Try Using Images to Refresh Your Readers.
In addition to the clear spacing improvements that images produce, they also provide opportunities to enhance your keyword optimization. Captions, alt image attributes, and image titles contribute to each page’s keyword strategy. Images also help with challenging topics too difficult or time-consuming to explain through words.
How many images should you use per service page?
Try opening up a website in a desktop browser. Arrange your window so that it takes up half the screen, then start scrolling down. Ideally, you should see a new image every 1.5 – 2 screen lengths until you see the end of the page. When one disappears, another takes its place soon afterwards. You can stretch the gap between photos with text formatting (bullet lists, quote blocks, etc.).
Summing Up the User Experience
The ultimate website user experience directs people to their services in a timely manner and makes it easy to digest information, no matter what device they browse with. With responsive design, your business can pursue a much larger audience from your local community, and earn higher rankings as a result. Your navigational menu, pages structure, and linking tactics all form the natural path from homepage to call to action! Finally, a healthy supply of original imagery saves potential clients from the frustration of text walls.
If your plumbing company struggles with a poor user experience, our team at Plumbing Webmasters would be thrilled to consult with you! With an enthusiastic collection of web designers, content writers, and plumbing SEO specialists, there’s no online challenge we can’t overcome together. For your free consultation, contact us today at (877) 388-9884!
Does your marketing company have a vested interest in seeing you succeed? Are they working hard to produce outstanding growth for your business, or just hard enough to earn another 12 month contract? Having a marketing company with skin in the game can make all the difference for plumbing contractors, as Jason and Nolen discuss in our latest podcast.
Helpful Tips on SEO for Plumbers
It’s getting harder and harder to compete without an established presence in local SEO.
Make sure your digital marketing company provides direct Google Ads reporting for PPC.
PPC budget and reporting should be kept separate from organic SEO.
Results for plumbing SEO usually take 2 to 3 months after launching a new website.
Research your top competitors’ websites.
See how well your marketing company ranks in organic search!
Overcoming the Past
You’ve been hurt before. Based on the number of angry, confused plumbers we’ve talked to over the years, odds are you’ve been taken advantage of by an untrustworthy digital marketing agency. In fact, you may have gone through the same situation multiple times now. Naturally, this leaves you hesitant to trust again. We understand!
However, you’ve also know by now just how essential local search is to finding clients.
There’s no getting around it. If you don’t have the talent inside your team already, you are going to have to find a company who understands SEO for plumbers. That’s where the Plumbing Webmasters come into play.
Learning to Trust Again
Instead of immediately jumping back into the online fray, why not take a day to reexamine what it means to succeed in Google Search? Take a day to researchthe different ways to rank #1. Better yet, take a look at your most productive online competitors to see what they’re doing different! You’ll probably find them at the top of search results in a Local Pack (see the picture below).
See What Businesses in the Local Pack and Top Regular Listings are Doing for Plumbing SEO!
Since organic search champions earn the lion’s share of website traffic, it pays to understand what they’re doing to be successful. Do some research! Spend a little time digging through their websites and exploring their service pages.
Critical Research Questions on Competitors
How good is the content on their service pages and homepage?
What sort of service page structure do they have?
Which keywords are they using to get noticed by Google?
Do they write blogs? How often are they posting?
Are they using stock photos?
What sort of calls to action (CTAs) are they using?
How many reviews do they have on their Google Search listing?
How good is the overall design of the website?
Just remember: to outrank these professionals, your website and related internet marketing must be better than the current champions. If you only match their website quality, you’re unlikely to outrank them (especially if they’re older companies).
Find a Winning Team
Emphasis on “Winning”. For all the technical expertise and fancy service packages a marketing company may provide, do they produce successful clients? If you Google Search “plumbing contractors in (insert city, state)”, you should be able to find their customers listed there!
Here’s another important question: How many keywords do their clients rank for? Big name companies like to advertise front page rankings for five, ten, or thirty keywords. An experienced marketing company can get your plumbing business ranked for hundreds of keywords (with dozens of front page listings)!
On a side note, make sure to steer clear of companies that offer a PPC/SEO bundle deal, especially if their campaign spending isn’t provided directly through Google Ads!
How Well Does Your Plumbing Marketing Company Rank in Organic Search?
Team Up With Plumbing Webmasters
We won’t sugarcoat it. Our team at Plumbing Webmasters wants to earn your business! We know you’ve been hurt before, which is why our SEO professionals work so hard to make it easy and (practically) risk free to test our services. While it costs us thousands of dollars to produce a professional website that ranks for hundreds of keywords, we only charge you $99 for the first month. Our clients pay on a monthly basis, because we crave accountability for our results. That means you can quit anytime if our work doesn’t live up to your standards!
We think you’ll stay though, because our clients regularly dominate their local search results with better placement, more consumer traffic, and higher-quality leads.
If you’re tired of getting the runaround from your current marketing company, Plumbing Webmasters is always here to help. Consult with one of our seasoned plumber SEO professionals for free by calling us at (877) 388-9884. It’s tough to trust again, but we’re worth it!