Author Archives: Plumbing Webmasters

5 Traits to Look for in an HVAC Business Coach (2022 Update)

HVAC Business Coach Blog Cover

Getting a foothold in the HVAC industry can be very difficult – especially if you happen to be operating in a particularly saturated market. Not only do you have to stay on top of your game in terms of technical skills, but then you have to navigate the business side of your operation. 

Striking out on your own as a new HVAC contractor involves a lot of things they never taught you at trade school. But just as it was helpful for you to learn HVAC under an apprentice, an HVAC business coach can teach you what you need to know to make your operation successful. 

But even choosing the right HVAC business coach can be a challenge. That’s why we dedicated today’s post to identifying the best characteristics for an HVAC business coach to have.

What is an HVAC Business Coach?

An HVAC business coach is someone who guides and assists heating and cooling contractors with running their business and developing a vision for their company. Additionally, a business coach helps contractors implement strategies to realize their vision and grow their company.

Traits of an Excellent Business Coach for HVAC Contractors

Most successful business coaches share specific qualities which you can look for in your research process. Of course, different coaches will fit better with various contractors. However, you should pay attention to the following qualities in your initial assessment.

1) Experience

First and foremost is experience. Any HVAC business coach you are considering needs to show you a proven track record of success. Keep in mind that one of the essential points of even working with a business coach is to help you avoid common mistakes. A coach won’t do that if they do not have experience themselves. 

And as an HVAC contractor, you have to make sure that they have specific experience with other HVAC operations. A good business coach will have experience in everything from payroll and logistics to marketing and human resources. So look for a coach with a very well-balanced palette of experience. 

2) Availability

Hiring a heating and AC business coach does no good if they are never available to you. Right from the gate, you need to ask them what their schedule is like, how often they would be able to work with you, when you can reach them and how they will be available to you (phone, text, email, Zoom call, etc.). 

It’s important to note that not every HVAC contractor will need a coach to be on-call 24/7. Maybe this isn’t your first time around the block, and you need a little guidance this time around. However, if you are striking out on your own for the first time, you will more than likely need a business coach who can field your questions and concerns as they arise. 

3) Network

You know the old adage, “it’s not what you know. It’s who you know?” To a certain extent, that’s true, but not for the reasons that most people think. When shopping for HVAC business coaches, it’s essential to inquire about their network and connections. Yes, this is important for the apparent reason: opening doors for you and connecting you with people who can grow your business. 

But more importantly, a coach with a strong network indicates strong communication skills, a willingness to help others, involvement in the industry, and of course, experience – all of which are fundamental traits for a business coach to have. 

Therefore it would be constructive for you to ask, “what kinds of connections do you have in the industry?” when interviewing business coaches. 

4) Willingness to Teach

There are some things that you will not be able to screen for. For example, a heating and cooling business coach can make all sorts of promises in the interview phase; but be utterly ineffectual after the hire. One thing that is hard to perceive until you work with a coach is their willingness to teach. 

It is not good if a business coach has decades of experience and tons of industry connections if they’re unwilling to teach you everything they know or share their network with you. Still, it should be pretty easy to determine whether your coach is a good fit in the early days of working with him. So here are some red flags to look out for:

  • Punctuality: It’s usually not a good sign if your business coach is late for your first meeting. 
  • Communication: A good business coach who is willing to teach should be communicative. They should be bringing up new subjects and pointing out opportunities to educate. 
  • Inspiration: A good teacher doesn’t just hurl facts by rote; they seek opportunities to inspire their students. A good business coach will take everyday business situations and turn them into opportunities for inspiration. 
  • Perspective: If your business coach isn’t sharing lessons from their personal experience, it’s unlikely that they will be able to give you the perspective you need when you get discouraged or bogged down in numbers. 

5) Compatibility

It’s important to remember that business coaching is a 2-way street. It’s not all about the coach’s qualifications – although that is a massive part of the equation. In general, though, you have to get along with the coach. Is the coach personable? Do you have anything in common with them outside of the HVAC business? 

Do they seem to share the vision you have for your business? Are they intimidating, or do you feel you can come to them with any problem or question?

It can also be beneficial to examine their history. If possible, you will want to work with a business coach who started their own HVAC business and made it a success. You can take it a step further and opt for a coach who has run an operation similar to yours (equal number of employees, services offered, geographic market, etc.).

Posted: | Updated: Jun 29, 2022 | Categories: Business

A Guide to Local Services Ads for Plumbers (Google Guaranteed)

Guide Cover for Plumbing Contractor Local Services Ads

Plumbing contractor local services ads are the latest tool Google has provided small plumbing businesses to succeed. Local services ads for plumbers take paid advertising to the next level. However, they are currently only available for companies in some parts of the country.

Still, plumbers can undoubtedly take advantage of this new service in 2022. As a result, local services ads are already becoming an essential aspect of digital marketing, which your plumbing company should research.

What Are Plumbing Contractor Local Services Ads?

Local services ads are digital, paid ads that appear when someone does a local search for a particular type of service. A perfect example of a search that would qualify for a local service ad would be something along the lines of Plumber in St. Petersburg, FL.

If you are a plumber in St. Petersburg and you have a live local service ad, then your ad would show up to the searcher. Local service ads differ from standard PPC ads, though. Instead of paying every time someone clicks on your ad, you pay when the searcher makes a call to your company. 

This way, you can eliminate the need to pay for people who errantly click on your ad or don’t move further along the sales funnel. With local service ads, you only pay for warm leads. 

Plumber Google LSA Screenshot

Why Plumbers Should Use Local Services Ads

There are many advantages to local services ads. Here are just a few of the most important ones:

Google Guaranteed 

You will need to get the Google Guaranteed badge to start using local services ads, which is a hurdle, but it will add credibility to your brand. The Google Guaranteed badge lets consumers know that they can trust you. In some instances, having this badge can increase leads.

Screenshot of Google Guaranteed for Plumbers

Fast Results

Local service ads target people already looking to connect with service providers. As a result, they can move consumers along the sales funnel faster than standard PPC ads. With traditional ads, the consumer arrives at a landing page and maybe gets in touch with you. 

Conversely, the consumer clicks the ad with local service ads, asks a couple of qualifying questions, and calls you. 

Top Rankings

Local service ads appear at the top of qualifying search engine results pages – even above the highest ranking organic search results. Their positioning increases visibility and makes it more likely people will see and respond to your ad. 

Reputation Compatibility

Signing up for local services ads will include setting up a Local Services profile. Part of your profile will consist of reviews that people have left you on Google. Google ranks your ad based on the number of reviews and aggregate star scoring (along with considering the searcher’s proximity).

Built-in Conversions

One of the best things for plumbers is that you won’t need to design any landing pages. There’s nothing fancy about plumbing contractor local services ads. Instead, they provide all the vital information that consumers need to know, like your area of service, phone number, hours of operation, and the services you offer. 

Getting Started with Local Services Ads

The first thing you will need to do is head over to the Google Local Service Ad signup page. The signup process will first include providing Google with copies of your business license, business insurance, and background checks for any of the team members that actually will be entering your customers’ homes – including yourself. 

The Google Screening process usually takes between 2 and 5 weeks. In the meantime, though, you should be setting up your Local Service profile. The information you will need to fill out includes:

Screenshot of Plumbing Contractor Google Guarantee Profile

Basic Business Info

Business info includes your company’s name, the phone number(s) for your business, hours of operation, and the areas you service.

Services Offered

It’s essential to include all of the services you provide. Local services ads use the service information you provide to qualify customers and connect them to your business, so make sure you list all of the plumbing services you provide. 

A Company Overview

Google allows you to write a little something about your business in your own words. It would be best if you used this section to talk about what makes your company unique, your company values, important customer history, or anything that will endear your business to the viewer. 

Google Reviews

Google reviews are included in your local service ad so it helps to generate as many as possible using software like DataPins.

Local Service Ad Tips for Plumbers

While the process is relatively simple, there are still some things you should keep in mind if you want the highest ROI for your ads. Here are some tips:

Screenshot of Review for Sunset West Plumbing

Check NAP

Double-check that all the NAP (Name, Address Phone Number) information on your Local Service profile is correct and corresponds to NAP information listed for your company elsewhere on the internet. 

Request Reviews

Be sure you keep up with asking your customers for reviews. Positive reviews are essential for local service ads and help yours rank higher.

Monitor Certificate Expirations

Your certifications will have an expiration date with Google. So when setting up your profile, be sure to closely review when your business licenses and other certificates will expire and include the precise date.

Final Thoughts on LSA for Plumbing Companies

One benefit of plumbing contractor local services ads is that they are more straightforward than PPC ads to set up. Yes, you will have to gather copies of insurance, licenses, and background checks and send them out to Google; but that’s the hardest part. 

Setting up the profile is very easy and can be done in about an hour. Your work is done once your documents have been verified and your profile completed.

Posted: | Updated: Jan 24, 2022 | Categories: PPC

How To Get Free Plumbing Leads in 2022: The Ultimate Guide

Guide Cover for Free Plumbing Leads

If you search Google for free plumbing leads, nothing relevant comes up. Instead, the search engine shows you a list of articles about how to get more plumbing leads using various paid methods. 

Let me let you in on a bit of a secret; there’s no such thing as a free plumbing lead

At Plumbing Webmasters, we could easily show a list of marketing techniques that would generate plumbing leads, but none of them are free. So the best we can do is show you which methods are the cheapest.

Cheapest Way To Get Leads for Plumbers

Although free plumbing leads don’t exist, cheap ones do. The most inexpensive way to get plumbing leads is to get organic website visitors. Of course, your overhead depends on whether or not you already have a website, how old it is, and whether or not it ranks for any keywords.

Graphic Showing Average Cost of Plumbing Lead

Low-Cost Plumbing Website Leads

The goal is to spend the least amount of money to get the highest number of prospects. Unfortunately, contractors often fall into the trap of going for a free website or an incredibly cheap one at the cost of lead acquisition. As a result, some websites, like those below, never get traffic:

  • Subdomains: A plumber.weebly, or plumber.wix site, it won’t rank on Google.
  • Google Sites: The website that comes with your Google Business Profile won’t rank for any keywords.
  • Auto-Generated Site: An auto-generated site from your scheduling software or another platform won’t rank for anything.

Mobile Menu on Local Service Website

Consumers want to buy from a plumbing business that demonstrates credibility, authority, and trust. The best way to achieve this is through a branded mobile website that showcases your unique value proposition.

Plumbing Website Requirements for Leads

Each website presents low-cost or free options, but none of them can achieve your most important goal. So what’s the next step? Spend the least amount of money you can to meet the base-level requirements of a plumbing lead generation website. These are the baseline requirements:

  • Top-Level Domain: Must be a .com or .net (
  • Hosting Plan: You need a hosting plan to launch your website.
  • Content: You need some content on your site to rank for anything.
  • SEO: You need some basic on-page and technical SEO to get indexed.

Example of Branding on Plumbing Website

Cost of Cheap Plumbing Leads Websites

You’re probably thinking, how much is this going to cost me? If you purchase a website for the first time, you can get a free domain name included with your hosting plan. For instance, IPage offers a free domain name (for the first year) with a hosting plan as cheap as $1.99 per month.

Domain Name + Hosting Total Cost: As low as $35.88 for the first year.

You can find content and SEO services for as low as $99 per month though we advise against it. Typically the content is awful, and the on-page SEO is even worse. Most of the time, these providers are glorified hosting services. To get legit content and SEO, you are looking at $750.

Content + SEO Total Cost: $750 per month (for life).

In other words, you can get everything you need for about $785.88 per month. Furthermore, considering that the average plumbing service costs between $45 and $200, you will need 10-20 leads to break even.

Using the services described above, that’s easily attainable, but you want to turn a significant profit. The good news is that the lifetime value is more potent than the initial payment. These customers probably come back multiple times, thus increasing their lifetime value.

GoDaddy Domain Search Screenshot

Other Ways To Get Plumbing Leads Free or Cheap

A website with organic SEO is the best way to get cheap plumbing leads and free plumber leads. However, there are other methods you can try if you are desperate. We wouldn’t recommend relying on these tactics for a sustainable plumbing contractor business, but they might work occasionally.

Cold Calling

Americans get billions of spam calls per month, making telemarketing increasingly challenging to utilize as a legitimate business. However, a cold call may result in a free lead for truly desperate plumbers. 

Try calling neighborhoods in need of emergency plumbing due to some kind of weather event, similar to how a roofer would go after areas hit by a hail storm.

Cold Emailing

An additional benefit to a robust online presence is the opportunity to accumulate email subscribers. As potential customers sign up on your website, you can send them newsletters, discounts, and coupons to encourage engagement with your plumbing business. 

You can cold email someone who hasn’t signed up with your website for truly desperate plumbers. However, you can’t use an email marketing platform since it would violate CAN-SPAM guidelines. You will have to email these people one by one and hope that someone responds.

How to Schedule Delayed Email Marketing for Plumbers

Influencer Marketing

The last insane way to get a free plumber lead is to beg one of your social media friends to promote your business on their channel. Perhaps your family knows someone with a prominent Instagram or YouTube following. 

If they promote your plumbing service, it can spark an increase in branded searches and maybe even result in one or two leads for your business.

How to Get Free Exclusive Plumbing Leads

Companies promising your plumbing business x amount of leads per month fail to provide context on quality and conversion rates. Exclusive plumbing leads are the best kind of prospects for your plumbing business because they convert at a much higher rate.

A lead becomes exclusive when the prospect finds your plumbing business on your company website or Google Business Profile instead of through a lead service. The best way to get free exclusive leads is through SEO.

If you rank for plumbing services in your location, like sump pump repair denver, you will generate free exclusive traffic.

Rank for Local Plumbing Services

You can drive exclusive prospects to your website by ranking for service-based keywords in your area. Of course, to achieve this, you will have to invest in SEO and content writing, at the very least. Remember that it is possible to perform SEO yourself, although it will take up some of your time.

Local Plumber Keyword Ranking (Google Screenshot)

Establish a Plumbing Company Brand

Are you a plumbing contractor or a plumbing company? When you establish your service as a brand, consumers gravitate towards your business naturally. As a result, they will always view your services through a company lens. Instead of relying on HomeAdvisor, they will place their trust in your logo.

Screenshot of Emergency Plumber Brand Logo From Website

Showcase Your Plumbing Jobs

Building trust requires showing proof of your work, especially in cities where you lack authority. For example, if you have a good reputation in Dallas but also want to service homeowners in Plano, you must show proof of your work for Plano jobs. You can use photos and heatmaps to show your local work.

Water Heater Install Check-in

How Can a Small Plumbing Business Produce More Leads?

This post helps small plumbing contractors get affordable quality leads using digital marketing strategies like search engine optimization. Unfortunately, not every group of plumbing contractors has reached the peak of their earning potential in 2022. However, a plumbing professional of any level can get quality plumbing leads if they invest in their brand.

Target Potential Customers

Small companies can generate plumbing leads by targeting potential customers. First, however, you have to ensure your consumers are in buying mode. So, where do your prospects spend most of their time? The answer usually lies on social media platforms like Instagram, Facebook, and TikTok.

However, you are unlikely to get quality leads from these platforms without paying for advertising. Most business pages generate little to zero interest on social media because users are browsing primarily for entertainment purposes. If you want to target new plumbing customers, you must become visible on Google search results.

Paid Online Advertising

Paid online advertising is another option for newer plumbers. However, paid ads cost money upfront. The benefit is that they work faster than SEO and can still build your brand. Unlike buying leads from 3rd-party companies, paid advertising lets you quickly get exclusive prospects.

Of course, paid ads are the direct opposite of free leads since they cost guaranteed money every time you generate a new customer. As a result, more unknown contractors may find paid advertising an unappealing option in 2022. There is no way to get free leads using paid advertising.

Posted: | Updated: Aug 2, 2022 | Categories: Plumbing Leads

6 Tips To Generate Emergency Plumbing Leads in 2022

Blog Post Cover for Emergency Plumbing Leads

Plumbers can take several steps to generate plumbing leads through digital marketing, advertising, and brand development. However, emergency plumbing leads present a new set of challenges for lead generation. 

For instance, emergency leads come with urgency and require specific resources to meet their demands. In the following post, Plumbing Webmasters offers six tips to generate emergency plumbing leads in 2022.

1) Target Emergency Plumbing Keywords With SEO

Your company website targets plumber, plumbing services, and plumbing repair keywords. However, you will need target keywords with user intent to generate emergency leads. For example, the phrase emergency plumber near me is vital for your SEO campaign. Optimize a service page specifically for emergency repairs and write content to support the topic.

SEO involves inserting keywords within your title tags, meta descriptions, and on-page content. Don’t forget about the image alt text and your URL slug or permalink. Of course, you can further boost your SEO by linking from other website pages to the page you are trying to rank. Make sure you use anchor texts that contain the emergency keyword.

Screenshot of MOZ Keyword List for Emergency Plumbing Repair

2) Optimize Your Google Business Profile

You can generate emergency leads for plumbers through your Google Business Profile by utilizing a series of tactics. The most impactful one will be naming your plumbing company something like Jim’s Emergency Plumbing Service. If your keyword exists within your business name, you will garner more clicks and impressions through Google Maps.

Next, be sure to add emergency plumbing to your list of services on your profile. Google allows listing managers to add and edit services offered. Other steps you can take include uploading photos of emergency plumbing jobs and requesting reviews from clients who requested emergency services. If their reviews mention the service you performed, it can boost your profile.

Plumbing GMB Listing

3) Run Google Ads for Emergency Plumbing Terms

SEO can take a while to implement, so consider investing in Google Ads for short-term emergency plumbing leads. You can run ads for keywords like emergency plumbing repair near me and appear above organic results. You will pay each time someone clicks on your Google Ad, so make sure you monitor the cost per click and your campaign budget.

Clicks are only as valuable as their conversion rate, so make sure you lead users to a well-designed landing page for conversion. The fastest way to blow your marketing budget is to pay for worthless clicks that produce zero ROI. For example, your Google Ads landing page should make it easy for customers to contact your plumbing company. Remember, they need emergency services, so they will want to contact you ASAP.

Google Ads PPC Screenshot for Emergency Plumber

4) Buy Emergency Plumbing Leads

You reserve the option to buy plumbing leads from a 3rd-party provider. These platforms typically generate leads using the methods above but then sell those leads to contractors. Emergency leads will cost more than a typical lead since the hourly rate is higher per job. Be careful where you purchase leads since some platforms run shady services in this area.

When purchasing emergency plumbing leads, ensure you get exclusive leads instead of shared leads. Exclusives are for your business directly, while shared leads force you to compete with other plumbers for the same prospect. Ultimately, exclusive leads are more valuable and more likely to convert in 2022.

5) Brand Your Business as an Emergency Specialist

If you want to get referral leads for emergency plumbing, you must brand your business as a specialty service. For example, name your company something like Davis’ Brothers Emergency Plumbing Service. This way, all of your marketing materials will drive home your specialty, and you can become the obvious choice for word-of-mouth referrals.

We noted earlier how a keyword-rich company name could increase your Google Maps rankings locally, but its impact extends beyond that. For example, if your domain name has the keyword within it, you can expect an organic SEO boost and the ability to establish topical authority. In addition, if you build 50+ content pages/posts around this topic, you can boost your ranking.

Screenshot of Emergency Plumber Brand Logo From Website

6) Run Emergency Plumbing Ads on Nextdoor

Aside from Google Ads, Nextdoor is the best place to advertise emergency plumbing services and generate leads. Because Nextdoor is like a digital word-of-mouth platform, the users’ comfort level is higher than with Facebook and other social media platforms. People are essentially discussing plumbing services with their neighbors.

Because emergency services are urgent, you must reach customers who actively seek plumbing repairs. However, it’s unlikely that a user will go to Facebook to find an emergency plumber, so running Facebook Ads is less logical than for standard plumbing services. 

NextDoor Screenshot
Posted: | Updated: Jan 13, 2022 | Categories: Plumbing Leads

The 8 Best Plumber Marketing Agencies in 2022 (with/Ratings)

Blog Cover for Ranking 8 Best Plumber Digital Marketing Agencies

Finding a plumbing marketing agency is tricky for local plumbers. So how do you know which companies you can trust and which you should steer clear from in 2022? 

An industry veteran like Plumbing Webmasters can provide insights into companies offering the best marketing services for plumbing contractors. Below we rate the best eight digital marketing agencies for the new year:

1) Plumbing Webmasters

You might think ranking ourselves #1 is self-serving and promotional. But, as proud realists, we’re happy to acknowledge that you’re absolutely right. As a digital marketing agency for plumbing companies, we deliver.

However, since you found us when searching for plumbing contractor internet marketing agency on Google, you can see that our strategies work. The good news is that they can work for you also.


  • Branding
  • Content Writing
  • DataPins
  • Local SEO
  • Reputation Management
  • Search Engine Optimization
  • Website Design


$650-$2,000 monthly


Google: 5-Stars, 30 Reviews

2) Social Eyes Marketing

Social Eyes Marketing based in Boise, ID, is one of the best that money can buy for plumbing companies. They offer web hosting packages for as little as $29 per month and site speed optimization tools. This plumbing contractor marketing agency certainly does the job.

Their monthly fee is cheaper than most, which makes sense considering some plumbers are just starting their business. However, not everyone can afford to pay $1,000 per month, making Social Eye’s a convenient hosting space for plumbing businesses.


  • Reputation Management
  • Search Engine Optimization
  • Website Design


$29-$89 monthly (web hosting), unknown monthly service price


Google: 4.9-Stars, 127 Reviews

3) Cardinal Digital Marketing

Cardinal Digital Marketing focuses on getting customers for your plumbing business. With this agency, it’s all about creating value for services and establishing demonstratable experiences.

Cardinal’s SEO services help promote your plumbing company online with a strategy aimed to grow search rankings for relevant keywords in your local area. They indicate a price of between $750 and $1,500 per month.


  • CRO
  • Facebook Ads
  • Pay Per Click
  • Programmatic Display
  • Search Engine Optimization


$750-$1,000 monthly


Google: 4.8 Stars – 83 Reviews

4) The Dillon Ross Group

The Dillon Ross Group provides specialists to assist with digital marketing for plumbing companies and craft custom plans to target relevant keywords. The goal of their service is to generate more leads and calls.

Their agency offers website design, reputation management, and local SEO with the goal of lead generation. With 21 5-star Google reviews, this agency seems to fit the bill for what plumbers want in their marketing.


  • Lead Generation
  • Local SEO
  • Reputation Management
  • Search Engine Optimization
  • Website Design


$2,000-$10,000 monthly


Google: 5-stars, 21 Reviews

5) SagaPixel

SagaPixel is a full-service plumbing contractor internet marketing agency that provides services to market any plumbing business. Their suite of offerings includes SEO, GBP, PPC, ROI, and website maintenance.

As a complete agency provider, plumbing companies can utilize SagaPixel’s services as a single solution for their promotional needs in 2022. So don’t sleep on this plumber online marketing agency in 2022.


  • Google Business Profile
  • ROI Optimization
  • Search Engine Optimization
  • Website Maintenance


$1,000-$10,000 monthly


Google: 4.9-Stars, 24 Reviews

6) VSF Marketing

VSF provides a wide range of solutions, including SEO, branding, and more. The Florida-based agency helps businesses grow their online presence across various channels. Their staff is qualified and experienced.

The agency ensures a scalable campaign plan to progressively grow your company using SEO and website development services. Their company also provides reporting with measurable insights that clients can follow.


  • Branding
  • Content Creation
  • Link Building
  • Local SEO
  • PPC
  • Search Engine Optimization
  • Website Design
  • Web Hosting


Unknown Monthly Fee


Google: Unrated

Facebook: 3.9-Stars, 19 Votes

7) Flamingo Agency

Flamingo Agency describes itself as a boutique digital marketing agency for plumbers. Their services include SEO and website design. As a top-rated digital provider in 2020, Flamingo provides solutions to plumbers.

The agency offers free audits and outlines a process for producing results for plumbing contractors. As a plumbing marketing company, they also provide SEO consultation in addition to Local SEO.


  • Consultation
  • Local SEO
  • Search Engine Optimization
  • Website Design
  • WordPress


$2,499-$4,999 (one-time design fee), unknown monthly fee


Google: Unrated

Clutch: 5-Stars, 18 Reviews

8) Rank Boss

Rank Boss provides full-service digital marketing to plumbing contractors. Their service boasts measurable results for plumbing clients with strategies for both local and national campaigns.

Rank Boss understands varying solutions for plumbing companies which is why they offer customized campaigns for their clients. Campaign reps define each client’s needs and work towards collaborative solutions.


  • Local SEO
  • PPC
  • Search Engine Optimization




Google: Unrated

Choosing The Best Marketing Company for Plumbers

Plumbers should simplify the agency selection process by considering four significant categories. Of course, other factors also influence decision-making, but reducing your possibilities will help efficiency. Keep in mind that only 30% of business owners are happy with their providers.

Statistic about Plumbing Marketing Company Clients


Every plumbing contractor works within the confines of a budget. Sometimes that budget is significant when it comes to regional companies with dozens of technicians. Other times, the budget is relatively small.

Some plumbing companies list pricing on their website. In contrast, others require plumbers to call in or fill out an online form that reveals your budget. It may seem unfair that you have to display a budget before them.


The fastest way to learn more about a marketing agency is to see what others say about them online. The best places to go are Google Reviews, Facebook Recommendations, and sometimes Yelp. Steer clear of on-site testimonials as those web admins can easily embellish them.

There’s no specific star rating that makes an agency the best option. However, you can usually tell when the company has lots of upset clients. For example, any star rating under 3.5 indicates that they aren’t popular. Ultimately, use your best judgment with the help of review platforms.


It might seem like a simple concept, but your agency must provide the solutions you need for your plumbing company. Maybe you already have a good website and only require SEO and Local SEO services to boost rankings.

Other companies may not have a website at all and require building one from scratch. For example, some plumbers want a big PPC advertising budget. In contrast, others want to get their plumbing leads from Google organic. It always helps when an agency can separate itself with an uncommon feature.


At the end of the day, your marketing agency will form a relationship with your plumbing business. You have to make sure that it’s a positive relationship with a mutual understanding. You can only find this out by calling the agency owner and getting a rapport before buying.

Plumbing companies often base their decision solely on reviews and pricing, and the relationship ends up as a disaster resulting in termination and money loss. You can prevent this from happening by doing your due diligence and talking with the agency about your company.

Posted: | Updated: Nov 23, 2021 | Categories: Uncategorized

How To Get Water Damage Leads By Phone With Pay Per Call

Water Damage Leads By Phone

Do you want water damage leads by phone with pay-per-call?

As a plumber, your business depends on quality leads. It would help if you had leads to create a steady customer base. The problem for many plumbers and marketers alike is that it is notoriously tricky to drum up leads. 

However, the advantage that plumbers have is that they offer an essential service. People won’t wait around and decide whether they want a water leak fixed – they will pick up the phone and call a plumber immediately. 

For this reason, water damage leads are some of the most coveted for plumbers. But how do you get more water damage leads? One option is pay-per-call advertising. Pay-per-call works a lot like pay-per-click, only with phones. 

Getting water damage leads by phone becomes infinitely easier when you opt for a pay-per-call advertising campaign. In the following post, Plumbing Webmasters will explain the basics of pay-per-call for plumbers and show you how to get more water damage leads by phone. 

The Basics of Pay-Per-Call

Say you want to advertise your water damage service. You create an advertising campaign and go to a pay-per-call advertising service to publish and manage it. 

Once your campaign is live, the publishers (sometimes called affiliates) give your campaign a unique tracking number to monitor which calls came from the ad campaign. Suppose the call lasts a certain amount of time. In that case, if the customer makes a specific qualifying action or if the caller is in a particular area, you pay the publisher. 

You pay the publisher for every qualifying call. However, if the call does not meet specific criteria, you don’t have to pay. As a result, you only pay for quality leads, which makes this option so viable for getting water damage leads by phone. 

When the caller has met specific qualifying criteria, it typically signals a customer ready to pay for your service. At this point, however, you may be wondering how these criteria are determined.

Pay Per Call Basics

What Determines a Qualifying Call?

The criteria on what makes a “qualifying call” (in other words, a call that you have to pay for) takes place before the ad campaign launches. Different affiliate services will have different models, but you can discuss the criteria with them before starting their services. 

For pay-per-call advertising campaigns, the criteria are usually the length of the phone call, where the caller is calling from, or what numbers they press during interaction with an automated routing system. 

The criteria will vary from service to service. Still, the good news is that there are a lot of affiliates to work with out there, so you don’t have to settle for the first one or two you speak with if you don’t like what they’re telling you about their qualifying calls. 

What Determines a Qualifying Call

Why Pay-Per-Call Works for Plumbers

If you take phone calls to connect with customers pay-per-call advertising will help because it will effectively increase your inbound call volume.

Think about this: when a person calls a plumbing company, how likely do you think they are to pay for a service? Probably pretty likely, right? People who make an effort to pick up their phone and call a plumbing company are very likely to have what’s called purchasing intent.

In other words, they are ready to hire someone for plumbing services. However, when a person gets on their phone or computer and searches for “plumbers near me,” they are much more likely to have what’s called research intent. In these cases, they are not necessarily ready to hire just yet and are much more likely to be researching their options.

Pay-per-call works for plumbers – it will get you a higher call volume, and for plumbers, a phone call is almost certainly money in the bank. 

Why Pay-Per-Call Works

How to Get More Leads With The Pay-Per-Call Method

Pay-per-call isn’t magic. You still have to practice discernment if you want more water damage leads by phone using a pay-per-call ad campaign. However, here are some tips for ensuring a profitable pay-per-call campaign:

  • Choose the Right Service: We can’t stress this one enough. Talking at length with a prospective publisher or affiliate, asking questions, and looking at their track record is infinitely important. These people will be handling your calls, so you need to make sure that any affiliate you are considering working with puts a high emphasis on customer experience.
  • Track Results: The good news is that it’s easy to track the results of your pay-per-call campaign because each caller that yours generates will have a unique number. Keep a sharp eye on how many calls you are getting through your campaign.
  • Pressure the Pain: If you are trying to get more water damage leads specifically, then take time to craft your ad campaign. One surefire method is to pressure the pain. Explain the headache of water damage and how your service can alleviate the burden. 

To get started with water damage leads, contact Plumbing Webmasters today. Our agency provides pay-per-call advertising services for water damage professionals and plumbers. 

5 Plumber SEO Changes for 2022 (Podcast Episode)

Plumber SEO Changes Podcast

As an SEO company that has served the plumbing industry for over a decade, Plumbing Webmasters has devoted its business to helping plumbers thrive. We’ve already written the ultimate guide for Plumber SEO based on our decade-plus experience working with plumbers, but we also understand that the SEO algorithms consistently evolve. With this in mind, here are five plumber SEO changes for 2022 and how to respond.

1) Quality Content Over Thin Blogs

Google’s patience for thin content is growing ironically thin. In 2022, Google prefers not to index thin content or trash blogs from plumbing websites. Here’s the reality; most plumbing websites don’t provide great blog posts for their users. Instead, they publish short and ineffective posts with the idea of keeping their website fresh.

This mentality is obsolete, and plumbers should avoid publishing worthless content. Instead, focus on creating service pages for each one of your services. Google prefers to rank service pages as individual pages rather than bullet points from a single page. So focus on creating great service pages for each one of your plumbing services in 2022.

As for blog posts, only publish long-form blog posts that target high-volume keywords. While blog posts are unlikely to deliver customers directly, they can capture leads at the top of the funnel, which many eventually convert into customers. Additionally, long-form posts can strengthen your service pages with tactful interlinking and attract external links from reputable 3rd-party websites.

2) Reviews & Reputation Are Even More Important

For years statistics have provided that reputation directly influences a company’s success online. For example, when users find a plumber, they want to verify their reputation from 3rd party review platforms like Google My Business and Facebook. In 2022, reviews and reputation are even more critical.

As more companies put resources into acquiring reviews, customers have grown to expect a certain level of social proof. Software apps like DataPins and Podium have made showcasing feedback more manageable than ever before. DataPins, in particular, takes things a step further by allowing plumbers to publish geo-pins on their website along with schema markup.

Showing that you’ve performed jobs in a specific location and having reviews and schema to validate those jobs is a great way to separate your plumbing company from local competitors. The reputation game has gotten support from apps and software, but it’s also more competitive. Plumbers must take their reputation seriously in 2022.

3) Auto-Changed Title Tags

Google recently implemented a mechanism that auto rewrites title tags on particular web pages. For the longest time, title tags were the most important SEO factor, as they told Google what your pages’ topic was in 50-60 characters. While Google says they’ve only changed about 20% of title tags and still use the traditional title 80% of the time, the results have been controversial.

Plumbers can ensure their pages display a solid title regardless by producing high-quality content with relevant H1 tags. In many cases where Google auto rewrites the title, they are taking the H1 and attaching the company brand name or website brand name. So if you correctly write your H1s to describe the page’s topic and subsequently content, you put yourself in a great position to maintain your click-through rate on SERPs.

The initial results of Google’s change upset many in the industry as some of the titles displayed made no sense to users. However, Google has since improved the process, and many of those horrible-looking titles are now eliminated. Nevertheless, the moral of the story remains the same, produce great content with a sound and logical structure to protect your website from any updates to title tags.

4) Hyper-Changes in The Algorithm (Stay The Course)

Google’s algorithm has reached a point where noticeably updates now occur daily and sometimes hourly. Loopholes that once existed to get your page to #1 on SERPs have been closed and replaced with a more dynamic selection process. Our research shows that websites are not staying cemented in their position but moving around more regularly.

The good news is that staying on page one remains very achievable with the proper SEO framework. That’s why we encourage our clients to stay the course so that they can maintain visibility on page one. While directly impacting your exact position is now basically impossible, you can still ensure impressions and clicks by following the best SEO practices.

For a reason, Google is the top search engine and provides more relevant results than other search engines like Bing, Yahoo, and DuckDuckGo. While the results are less predictable than they once were, you can still provide significant signaling from your plumbing website. By following best practices, you will see your Google Analytics and Search Console Data maintain or improve traffic in 2022.

5) Logic + Consistency Wins

In 2022, plumbers can’t outsmart the algorithm with manipulation. So instead, provide the customer and Google the most relevant information about your company (reviews, social proof, social signals, etc.) so that people trust your business as legitimate. 

In addition, follow the best practices like site speed, web design, mobile responsiveness, etc. Google’s Page Experience Update placed a premium on user experience and website performance. You can use plugins like WPRocket to boost site speed, which is a logical choice for plumbing companies.

Google values consistency, so producing a systemized SEO process is your best chance of ranking on Google SERPs. Instead of looking for the silver bullet to manipulate search results (which no longer works in 2022), you should focus on showing Google that you can remain consistent with your web work and SEO process.

The Bottom Line for Plumbers in 2022

SEO is constantly evolving, so maintaining your top results requires your company to pay attention to industry changes. The best opportunity for plumbing companies is hiring an SEO company to stay on top of the latest changes. Plumbing Webmasters works with hundreds of clients to ensure consistent traffic and high-quality lead generation in 2022 and beyond. We look forward to working with your company to produce those results.

Posted: | Updated: Sep 20, 2021 | Categories: Podcast

The 7 Best Plumbing Software Apps in 2022

Plumbing Software

Your days as a plumbing company owner are probably hectic. Between dealing with customers, dispatching your crew, and providing on-site assistance, you probably don’t have a lot of free time on your hands. 

But whether you are looking to streamline your business processes and have more free time or want your business to run more efficiently, your solution is the same: plumbing software. The right plumbing software will ultimately make running your plumbing business (and your life) easier. 

The question is: what is the right plumbing software for your business? The answer to that question is subjective, of course. In the following post, we will be talking about how plumbing software, in general, can help you, and then we will run down some of the best plumbing software suites currently on the market.

What is Plumbing Software?

Plumbing software typically refers to an app or program that automates billing, dispatching, and scheduling for your plumbing business. However, it may also allude to apps that automate marketing tasks like online review requests.

What Can Plumbing Software Do for Plumbers?

Plumbing software is all about enhancing productivity. Automating certain tasks (the ones that can be automated) will save precious human resources for more important things. Plumbing software benefits include:

  • Organization: By knowing who is on which job, you will organize service calls more effectively. It also allows you to get the most use out of the hours you pay your crew. 
  • Automation: Plumbing software allows you to automate specific tasks without spending your time on them. It frees up your time to focus on more critical aspects of your business. 
  • Customer Service: Plumbing software isn’t only about benefiting you; it’s also about helping the customer. By making it easier to pay, schedule, and contact personnel, the customer has a better experience. Of course, in the end, better customer service does benefit you. 

The Best Plumbing Software Apps in 2022

1) ServiceTitan

ServiceTitan tops our list because it helps plumbers with one of the most challenging aspects of running a business: organizing your workforce. It’s a field management system that offers crucial tools to dispatch your team, create invoices, and much more. It also gives your crew the power to process payments in the field. Imagine sending a crew member to a job, having them finish it, and processing payment all from a centralized dashboard. That’s what ServiceTitan offers. 


  • It also has marketing tools like an ROI calculator
  • Compatible with Mac and Windows
  • It uses cloud storage so that it won’t slow down your company network


  • The pricing can vary pretty widely depending on the services you need

2) DataPins

DataPins automates local SEO and reputation management for plumbers. While it is not considered a field service management app, it does help with dispatching. More importantly, it helps your plumbing website rank on Google search and Google Maps for highly relevant terms. Just as significantly, DataPins optimizes your review generation process by sending an automated request via text and email. No other SEO tool on the market rivals what DataPins provides for plumbing contractors globally.


  • The only software that directly helps plumbers rank on Google
  • Assists with reputation management tasks through SMS and email
  • Boosts conversion rate from on-site social proof (via schema pins)


  • Not a prototypical Field Service Management software

3) Service Fusion

Service Fusion is a great software suite to have in your arsenal because it helps prepare you for project success. For example, it has an excellent estimate creation tool that allows you to enter all pertinent information while drawing up an estimate for yourself and the customer. There are also excellent customer management services like VoIP (Voice over Internet Protocol), so your customers can contact you as needed. 

There are also great scheduling and dispatching tools along with GPS fleet tracking so you can see who is on the job at any given time. Overall, Service Fusion provides great pre-project management tools that will help you get jobs done better and faster. 


  • Service Fusion offers a free trial
  • Every plan level allows for unlimited users
  • Includes a robust inventory management tool


  • It doesn’t have the most user-friendly interface

4) Vonigo 

Vonigo is an excellent plumbing software suite to use if you want to start digitizing things to make your life and customers’ lives easier. It’s mostly a digital business management software suite that allows you to process bills and invoices, process signatures electronically, and handle quotes and estimates digitally. Vonigo is a solid and straightforward option if you start to switch over to digital for some of your plumbing business’s operational procedures. 


  • It’s available on many platforms
  • It gives you an online time clock tool
  • The features are not overwhelming


  • It lacks some marketing features

5) SimPro

SimPro makes our list because it is the ideal software suite for plumbers who typically tackle large, multi-stage projects. SimPro the best software suite to help you manage the minute details of substantial plumbing projects, including inventory management, creating quotes for long-term projects, and communicating with people inside and outside your company. 

The only thing is that the software can be pretty complex. However, it does offer training to help you get accustomed to it. 


  • Great for companies that handle large plumbing projects
  • Great for commercial plumbers


  • It can be a bit overwhelming at first

6) Service M8

Number 4 on our list features plumbing software that was suited for large plumbing companies. But what about smaller operations? For smaller plumbing companies, we recommend Service M8. Service M8 can be integrated with QuickBooks and Xero, so the transition is a bit easier. In addition, service M8 is excellent for handling everyday tasks like drawing up estimates, generating invoices, and creating schedules. 

A handy routing and dispatch tool will also allow your servicemen to get to your customers quicker. If you are starting to have trouble with scheduling as your business grows, this is a great solution. 


  • It’s affordable
  • Service M8 offers 24/7 customer support


  • It doesn’t offer a live communication platform

7) Jobber

The great thing about Jobber is that it provides you with tools that not only automate customer service but ones that will help your business grow. For example, with Jobber, you get a handy email marketing tool that schedules correspondence with your customers. There is even a client reminder function that will handle your service reminder duties for you. There are even online appointment scheduling tools and a customer self-service hub. So jobber not only allows you to automate some of your marketing and project creation tasks; it helps you drum up more business. 

Of course, there are still essential tools like online dispatching, service schedule, and invoice creation. However, Jobber is especially handy for mid-size plumbing companies that are looking to scale their business. 


  • It offers helpful marketing features
  • There are many packages to choose from
  • You can use it on desktop and mobile


  • The mobile version could use some work

Take your Plumbing Business to the Next Level

All of these plumbing software suites are great for various reasons. Some of them even offer helpful marketing tools; however, if you are ready to take your plumbing business to new heights, you need to get in touch with us. 

Marketing tools are great, but nothing compares to having an entire team of seasoned digital marketing pros in your corner. That’s what we offer here at Plumbing Webmasters, so scale your business with us today.

Posted: | Updated: Jan 7, 2022 | Categories: Business

How To Brand Your Plumbing Company in 2022

Branding for Plumbers

There’s a big difference between a branded plumbing company and viewed more as a commodity. A commodity plumbing company is a company that someone calls in a plumbing emergency when they don’t know any good plumbers in the area. 

A branded plumbing company is the company someone calls in an emergency and the company that someone thinks of when they think of having plumbing work done some time down the line. 

The main difference is that someone might not call a commodity plumber in any situation other than an emergency. But how does branding for plumbers work? How do you build an established brand for your plumbing business? Here are some tips along with examples. 

What is Branding for Plumbers?

Branding for plumbers is a marketing concept aiming to develop a plumbing company’s perception as consumed by potential customers and the public. For example, a well-developed brand can reflect trustworthiness, popularity, and specialization.

Example of Branding on Plumbing Website

Managing Your Plumbing Brand’s Reputation

Trust is perhaps the most crucial commodity for building a brand. You want a name, logo, or slogan that everyone can recognize, sure. But more importantly, you want a reputation for quality work/service to go along with that logo, name, or slogan. 

The best way to build up your reputation in the digital age is through online reviews. Did you know that 56% of consumers read at least four online reviews before they make a purchasing decision on a product or service? It’s clear that your online reputation is an essential form of branding for plumbers, and here are some examples of how you can bolster and manage yours:

Be Present

The first step is to be present on as many review websites as possible. Some of the most prominent ones include Yelp, Houzz, Angie’s List, and Google My Business.

Ask for Reviews

Most people will leave a review after a job is done if asked. Don’t forget to request feedback from your customers both online and in person.

Respond to Reviews

These days, people expect a reply to business reviews. Over 68% of polled consumers say they expect responses within three days. Replying to reviews (good and bad) shows customers that you care about their experience and helps build trust. 

Getting Reviews is an Essential Part of Your Local SEO!

Immersing Your Brand in The Community

If at all possible, get involved with the community. Being present among the people you service (and want to service) is perhaps the best strategy for branding for plumbers. It goes hand-in-hand with building a good reputation but is more hands-on than review management. For example, you could:

Sponsor Local Sports – Plumbers all over the country use this tried-and-true method. Sponsoring little league sports in some capacity (uniforms, equipment, food, etc.) is a great way to make yourself known in the community and network with the people who would need your services. 

Local Charities

Some communities are built around shared beliefs. As a plumber, you can become involved and start building your brand by donating to popular charities in your area. 

Local Activity

Getting involved isn’t just about giving your money. A person’s time is just as valuable, if not more. You stand to make a great impression on your community members by being active in local activities. This could mean being on the PTA, school board, chambers of commerce, or simply participating in local leisurely activities. 

Crafting a Brand Persona

Now we’re getting into some existing branding. We mean that this step involves naming yourself or having your logo become synonymous with something that resonates with the members of your community. 

We’re not suggesting you try to portray yourself as something you’re not. But highlighting a commonality you have with the local market can go a long way in branding plumbers. Here are some examples of what we mean:

The Metro Plumber

If you operate in a densely populated metropolitan area, become the “Big City Plumber.” Let people know through your business name, logo, or slogan that you understand what it takes to deliver premium plumbing service in a hectic, fast-paced environment. 

The Religious Plumber

You can build entire customer bases on shared beliefs. Some plumbers opt to share their faith through their brand. Consider including a religious symbol in your logo, a bible verse in your slogan, or a spiritual reference in your business name. 

The Athletic Plumber

Oklahoma is a big college football state. They’re passionate about their teams, and some contractors in the area have taken advantage of this by using popular team colors in their logo or otherwise referencing sports teams. If you live in a big sports town, consider taking the “local team” approach to branding. 

Establishing Brand Values

If none of the above are an option for you, there’s no need to worry. Many companies rely on nothing more than the merits of their service to build a solid brand. Think about what you are good at or what your company does that no other plumbing company does. Consider what you bring to the table for the customer or what makes you stand out from the competition. Here are some examples:


Do you pride yourself on responsive service? Highlight this fact in your branding. If consumers need to fix their plumbing services fast, you will be the brand to call every single time.


If you specialize in cosmetic plumbing services, consider touting yourself as the plumber that can make kitchens and bathrooms glamorous. A fancy font, regal colors, and an elegant-sounding name can convey to the customer that you do beautiful plumbing work. 


Some plumbers hang their hats on being able to do extensive commercial and residential work. If that sounds like you, then you have an excellent branding angle. Consider a slogan like “Big or Small; we do it All!” 

Posted: | Updated: Jan 7, 2022 | Categories: Business

The Essential Social Media Guide for Plumbers

Social Media for Plumbers Guide

As a small plumbing business owner, it might be tempting to brush social media marketing aside as unessential. However, the fact of the matter is that you will only be able to get so far without some social media marketing campaign in place. 

Two significant factors make social media for plumbers necessary. One, it’s free. While it may be time-consuming to launch and manage an excellent social media marketing campaign, unless you pay for ads, it is 100% free. 

Social media for plumbers is essential because plumbing is a local business and social media allows you to reach more of the local citizenry. With the importance of social media for plumbers in mind, please look at how you can implement it effectively for your business. 

What is Social Media for Plumbers?

Social media for plumbers is any online platform that allows plumbing companies to share ideas, articles, and media through visible posts within a network or community. Examples of social media platforms include Facebook, YouTube, and Instagram.

Plumbing Social Media Adult Users (Stats)

How Does Social Media Help Plumbers in 2022?

Social media helps plumbers promote their business, services, and marketing materials to a large audience. Plumbing companies can utilize social media to generate leads, attract website visitors, and develop brand notoriety. Additionally, plumbers can announce important events and public statements on popular social media platforms.

The Basic Rules of Social Media Marketing for Plumbers

In the following guide, we will look at the most important social media platforms for plumbers in particular: Facebook, YouTube, and Instagram. Why are these the most important? Well, you don’t want to market to people who are too young. An 18-year-old is unlikely to own their own house and be in charge of when plumbing work gets done.

These three platforms would be most beneficial for plumbers because the average user age for each medium is right in the sweet spot of the demographic you want to market to as a plumber. Here are the basic rules for all 3 of these platforms:

Mimic your Business Name

If possible, choose your business’s name as your account name for all your social media profiles. This will help with brand recognition and make it easier for people to find you online. If the account name is already taken, choose one close match to your actual business name as possible. 

Use your Logo

When creating your social media account, be sure to use your company logo as your profile image or avatar. Once again, this is important for brand recognition.

Set Admin Permissions

Unless you are the only one managing your social media accounts, you will have to delegate tasks to team members. Make sure you set admin permissions so that different people can carry out specific tasks. 

Social Media Platforms for Plumbing Companies

For the most part, social media platforms are where people go to let their hair down. So, in general, it’s best to take an informal, fun, or casual approach to your social media posts. Still, it is also very effective to be informative as well. Here are some content ideas based on each platform:


YouTube is the perfect forum for you to share informative content. Think about some simple plumbing “how-to” videos based on the kinds of questions your customers typically ask you. Video tutorials are massive on YouTube and can garner a lot of traffic for your website. After all, a survey revealed that 90% of its participants reported discovering new brands and products on YouTube. 


Facebook is a great forum to engage with your local audience. Try posting images of you or your staff attending local events. Post pictures of jobs you’ve recently completed. Try a questionnaire to send out to your followers like “what’s the most annoying plumbing problem you’ve ever experienced?” Of course, your audience will respond to different content, so be sure to try various things, see what works and then keep a steady stream of compelling posts coming. 


Posts on Instagram are a great way to promote a service. You can include an image of the service being carried out, and in the caption of the photo, you can explain and promote the service. Instagram stories can be overlaid with music and are better for engagement than promotion. Instagram stories are an excellent place to introduce yourself and your crew to your followers, showcase a recent project or even start a poll. 

How Often Should Plumbers Post on Social Media?

Post frequency is a tricky discussion because studies have come up with different answers. Post frequency that drives engagement for one type of business will hurt employment for another kind. There are many variables at play: the specific social media platform, your audience, the size of your business, etc. Here is a general post frequency guideline for social media for plumbers:

YouTube Posts 

YouTube is a bit laxer because even if you post multiple videos a day, the worst that will happen is that your followers will get multiple emails. That is less invasive than you crowding their newsfeed with multiple Facebook posts per day. As long as the videos are high-quality, offer value, are optimized for SEO, and have a call to action, feel free to post as frequently as you want. 

Facebook Posts

Speaking of Facebook, you don’t want to crowd your followers’ newsfeeds – especially with low-value posts. While experts disagree about how often small businesses should be posting on Facebook, the rough consensus is once a day but no more than twice a day. 

Instagram Posts 

Instagram is a highly visual platform, and plumbing isn’t necessarily an evident industry. Ecommerce businesses may have found success by posting pictures of products to Instagram multiple times a day, but that likely won’t work if you’re a plumber. You don’t want to show followers a bunch of messy pictures of ongoing plumbing projects. You’d probably find more success by showing them images of the completed project. With that in mind, 2-3 Instagram posts per week seem reasonable. Just remember to be consistent with your post frequency. 

Instagram Logo

Social Media Advertising for Plumbers

Similar to SEO and PPC on Google, social media empowers plumbers to reach customers through both organic marketing and paid advertising. The latter becomes appealing on platforms like Facebook since the algorithm makes organic reach for brands nearly impossible. Instagram is part of Facebook’s ad network, so any advertising campaign run through Facebook can also reach Instagram users. YouTube also provides advertising, though it’s far easier to get users organically compared to other social platforms.

Facebook Ads for Plumbers

Facebook advertising is one of the most popular ways to attract new customers in 2022. You can target demographics that are likely to buy your plumbing services. You can even allow Facebook to target lookalike audiences based on their data and algorithms. Facebook even features Lead Ads, which contain a form that captures the user’s information on the spot. As a result, you can start getting new plumbing customers quickly in 2022.

Instagram Ads for Plumbers

As we mentioned, Instagram is part of Facebook’s ad network, which allows plumbers to target Facebook and Instagram users with the same ad campaign. Of course, the ad manager will alter the ad visual to meet Instagram’s standards, but the ad’s contents will remain the same. In addition, you can target IG users through Stories and Posts, respectively.

YouTube Ads for Plumbers

YouTube is an excellent platform for advertising because so many people consume videos daily. As we noted, you can easily reach YouTube users through regular videos, but ads can help you get even more people. Like Facebook, plumbers can target specific demographics through YouTube, allowing them to maximize their advertising budget. YouTube ads appear to users as they watch videos with similar topics.

Plumber Facebook Ad Example

Other Social Media Considerations for 2022

Facebook Considerations

Social media for plumbers should be strategic. It would help if you also were doing your keyword research and finding opportunities to insert keywords into your social media posts – as long as they are organic to the content. 

YouTube Considerations

It’s crucial to develop an attention-grabbing title for your YouTube videos – preferably ones that include a related keyword. Also, don’t forget to include a link to your website and socials in the video’s description. You can consist of specific keywords in the descriptions as well. 

Instagram Considerations

Don’t forget to add trending hashtags related to your posts on Instagram to make them more visible. Also, it can help to write a thoughtful yet brief caption for your posts. 

Comprehensive Social Media Service for Plumbers

It’s important to realize that social media for plumbers is one facet of the grander digital marketing picture. When done effectively, though, it can make the other aspects easier. So for everything, you need to market your plumbing company in the digital age, including local SEO, PPC ads, content marketing, web design, and of course social media marketing, work with the experts here at Plumbing Webmasters.